000 03510nam a2200541 i 4500
001 10464095
003 CaPaEBR
005 20241023114824.0
006 m eo d
007 cr cn |||m|||a
008 110429s2011 nyu foab 001 0 eng d
020 _a9781606491423
_qelectronic bk.
024 7 _a10.4128/9781606491423
_2doi
028 5 3 _a2
_bBEP
035 _a(OCoLC)764565699
035 _a(CaBNVSL)gtp00547417
040 _aCaBNVSL
_beng
_erda
_cCaBNVSL
_dCaBNVSL
050 4 _aHD60.7
100 1 _aHuefner, Ronald J,
_eauthor
245 1 0 _aRevenue management :
_ba path to increased profits /
_cRonald J. Huefner.
250 _a1st ed.
264 1 _a[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
_bBusiness Expert Press,
_c[(c)2011.]
300 _a1 electronic text (x, 145 pages) :
_bdigital file.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _adata file
_2rda
490 1 _aManagerial accounting collection,
_x2152- 7121
504 _aIncludes bibliographical references (pages 135-139) and index.
505 0 _aPreface --
_tAcknowledgments --
_t1. Introduction to revenue management --
_t2. Applications of revenue management --
_t3. Tools for analysis of revenue management --
_t4. Tools for analysis of revenue management, continued --
_t5. Revenue management and capacity analysis --
_t6. Revenue management and the theory of constraints --
_t7. Elements of pricing --
_t8. Revenue management techniques --
_t9. Relating revenue management to customer value --
_t10. Customer reactions to revenue management techniques --
_t11. Assessing the profitability of customers --
_t12. Making revenue management decisions --
_t13. The future of revenue management --
_tNotes --
_tReferences --
_tIndex.
506 _aAccess restricted to authorized users and institutions.
520 3 _aThis book describes the emerging field of revenue management and its applications across a broad spectrum of business activity. It recounts the history and development of revenue management and addresses the analytical tools needed to integrate revenue management into management generally and financial and accounting practice in particular. The book discusses and assesses various pricing practices and other revenue management techniques. It gives particular attention to the role of capacity analysis and the connection of revenue management to the theory of constraints. While revenue management originated in the service industries, it is now practiced across a broad spectrum of business and not-for-profit organizations. This book will be a useful guide to managers at all levels who wish to give greater consideration to the importance of revenue management in their organizations.
530 _a2
_ub
530 _aAlso available in printing.
538 _aMode of access: World Wide Web.
538 _aSystem requirements: Adobe Acrobat reader.
588 _aTitle from PDF t.p. (viewed on April 29, 2011).
650 0 _aRevenue management.
653 _aRevenue management
653 _aYield management
653 _aPricing
653 _aRevenue analysis
655 0 _a[genre]
776 0 8 _iPrint version:
_z9781606491416
830 0 _aManagerial accounting collection,
_x2152-7121.
856 4 0 _uhttps://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000069.html
942 _2lcc
_bCIU
_cOB
_eBEP
_QOL
_zBEP10464095
999 _c74215
_d74215
902 _c1
_dCynthia Snell