000 | 03510nam a2200541 i 4500 | ||
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001 | 10464095 | ||
003 | CaPaEBR | ||
005 | 20241023114824.0 | ||
006 | m eo d | ||
007 | cr cn |||m|||a | ||
008 | 110429s2011 nyu foab 001 0 eng d | ||
020 |
_a9781606491423 _qelectronic bk. |
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024 | 7 |
_a10.4128/9781606491423 _2doi |
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028 | 5 | 3 |
_a2 _bBEP |
035 | _a(OCoLC)764565699 | ||
035 | _a(CaBNVSL)gtp00547417 | ||
040 |
_aCaBNVSL _beng _erda _cCaBNVSL _dCaBNVSL |
||
050 | 4 | _aHD60.7 | |
100 | 1 |
_aHuefner, Ronald J, _eauthor |
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245 | 1 | 0 |
_aRevenue management : _ba path to increased profits / _cRonald J. Huefner. |
250 | _a1st ed. | ||
264 | 1 |
_a[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : _bBusiness Expert Press, _c[(c)2011.] |
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300 |
_a1 electronic text (x, 145 pages) : _bdigital file. |
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336 |
_atext _btxt _2rdacontent |
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337 |
_acomputer _bc _2rdamedia |
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338 |
_aonline resource _bcr _2rdacarrier |
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347 |
_adata file _2rda |
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490 | 1 |
_aManagerial accounting collection, _x2152- 7121 |
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504 | _aIncludes bibliographical references (pages 135-139) and index. | ||
505 | 0 |
_aPreface -- _tAcknowledgments -- _t1. Introduction to revenue management -- _t2. Applications of revenue management -- _t3. Tools for analysis of revenue management -- _t4. Tools for analysis of revenue management, continued -- _t5. Revenue management and capacity analysis -- _t6. Revenue management and the theory of constraints -- _t7. Elements of pricing -- _t8. Revenue management techniques -- _t9. Relating revenue management to customer value -- _t10. Customer reactions to revenue management techniques -- _t11. Assessing the profitability of customers -- _t12. Making revenue management decisions -- _t13. The future of revenue management -- _tNotes -- _tReferences -- _tIndex. |
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506 | _aAccess restricted to authorized users and institutions. | ||
520 | 3 | _aThis book describes the emerging field of revenue management and its applications across a broad spectrum of business activity. It recounts the history and development of revenue management and addresses the analytical tools needed to integrate revenue management into management generally and financial and accounting practice in particular. The book discusses and assesses various pricing practices and other revenue management techniques. It gives particular attention to the role of capacity analysis and the connection of revenue management to the theory of constraints. While revenue management originated in the service industries, it is now practiced across a broad spectrum of business and not-for-profit organizations. This book will be a useful guide to managers at all levels who wish to give greater consideration to the importance of revenue management in their organizations. | |
530 |
_a2 _ub |
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530 | _aAlso available in printing. | ||
538 | _aMode of access: World Wide Web. | ||
538 | _aSystem requirements: Adobe Acrobat reader. | ||
588 | _aTitle from PDF t.p. (viewed on April 29, 2011). | ||
650 | 0 | _aRevenue management. | |
653 | _aRevenue management | ||
653 | _aYield management | ||
653 | _aPricing | ||
653 | _aRevenue analysis | ||
655 | 0 | _a[genre] | |
776 | 0 | 8 |
_iPrint version: _z9781606491416 |
830 | 0 |
_aManagerial accounting collection, _x2152-7121. |
|
856 | 4 | 0 | _uhttps://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000069.html |
942 |
_2lcc _bCIU _cOB _eBEP _QOL _zBEP10464095 |
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999 |
_c74215 _d74215 |
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902 |
_c1 _dCynthia Snell |