| 000 | 03691nam a2200565 i 4500 | ||
|---|---|---|---|
| 001 | 9781949991024 | ||
| 003 | BEP | ||
| 005 | 20241023114912.0 | ||
| 006 | m eo d | ||
| 007 | cr cn |||m|||a | ||
| 008 | 190302s2019 nyua foab 001 0 eng d | ||
| 020 |
_a9781949991024 _qe-book |
||
| 035 | _a(OCoLC)1089192206 | ||
| 035 | _a(CaBNVSL)swl000409049 | ||
| 040 |
_aCaBNVSL _beng _erda _cCaBNVSL _dCaBNVSL |
||
| 050 | 4 | _aHF5415.2 | |
| 100 | 1 |
_aRajagopal, _d1957-, _eauthor. |
|
| 245 | 1 | 0 |
_aQualitative marketing research : _bunderstanding how behavioral complexities drive marketing strategies / _cRajagopal. |
| 250 | _aFirst edition. | ||
| 264 | 1 |
_aNew York, New York (222 East 46th Street, New York, NY 10017) : _bBusiness Expert Press, _c[(c)2019.] |
|
| 300 |
_a1 online resource (xviii, 173 pages) : _billustrations. |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
||
| 338 |
_aonline resource _bcr _2rdacarrier |
||
| 347 |
_adata file _2rda |
||
| 490 | 1 |
_aMarketing collection, _x2150-9662 |
|
| 504 | _a2 | ||
| 505 | 0 |
_a1. Introduction to qualitative research -- _t2. Qualitative research design -- _t3. Information management in qualitative research -- _t4. Evidence-based research -- _t5. Mixed methods and qualitative software -- _tAbout the author -- _tIndex. |
|
| 506 | _aAccess restricted to authorized users and institutions. | ||
| 520 | 3 | _aQualitative research contributions have enhanced scope in business management alongside the growth of consumer-centric marketing strategies, which is increasingly getting complex and multidimensional. Qualitative research helps understanding contextual interrelationships in business and cognitive human factors in decision making in business and management. Qualitative research has high value as explorative research tool for moderating intangible information. This book discusses qualitative research modeling and new approaches of qualitative data collection, interpretation of results, reporting, and deriving managerial implications. Qualitative research manages the fundamental challenge in interpreting the complexities associated with consumer behavior, particularly in large diversified marketplace and guides managers. This book presents new insights on conducting qualitative market research. It emphasizes on the application of qualitative research in consumer-centric companies of various categories ranging from multinational companies to niche business organizations. It helps business researchers in drawing contemporary interpretations to the behavioral complexities of consumers. Discussions in the book argue that companies need to consider a broader perspective of marketing research to support marketing decisions derived by understanding consumer behavior using qualitative research methodology. | |
| 530 |
_a2 _ub |
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| 530 | _aAlso available in printing. | ||
| 538 | _aMode of access: World Wide Web. | ||
| 538 | _aSystem requirements: Adobe Acrobat reader. | ||
| 588 | _aTitle from PDF title page (viewed on March 2, 2019). | ||
| 650 | 0 | _aMarketing research. | |
| 653 | _aaction research | ||
| 653 | _aethnography | ||
| 653 | _aevidence-based research | ||
| 653 | _ainformation management | ||
| 653 | _amixed-method research | ||
| 653 | _anarrative analytics | ||
| 653 | _aqualitative research design | ||
| 653 | _aqualitative research | ||
| 655 | 0 | _a[genre] | |
| 776 | 0 | 8 |
_iPrint version: _z9781949991017 |
| 830 | 0 |
_aMarketing collection. _x2150-9662 |
|
| 856 | 4 | 0 | _uhttps://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000850.html |
| 942 |
_2lcc _bCIU _cOB _eBEP _QOL _zBEP9781949991024 |
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| 999 |
_c74187 _d74187 |
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| 902 |
_c1 _dCynthia Snell |
||