000			03620nam a2200661 i 4500
001			11007936
003			CaPaEBR
005			20241023114838.0
006			m eo d
007			cr cn |||m|||a
008			150126s2015 nyu foab 001 0 eng d
020			_a9781606496657 _qe-book
035			_a(OCoLC)900878434
035			_a(CaBNVSL)swl00404631
040			_aCaBNVSL _beng _erda _cCaBNVSL _dCaBNVSL
050		4	_aHD59
100	1		_aPritchard, Robert D., _eauthor.
245	1	4	_aThe public relations firm / _cBob "Pritch" Pritchard, Stacey Smith.
250			_aFirst edition.
264		1	_aNew York, New York (222 East 46th Street, New York, NY 10017) : _bBusiness Expert Press, _c[(c)2015.]
300			_a1 online resource (xii, 111 pages)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
490	1		_aPublic relations collection, _x2157-3476
504			_aIncludes bibliographical references (pages 107-108) and index.
505	0		_aPart I. The business -- _t1. Why hire a public relations firm? -- _t2. Types of firms -- _t3. Hiring a firm -- _t4. Defining the work -- _t5. How firms bill -- _tPart II. The working relationship between client and firm -- _t6. The client-firm relationship -- _t7. Progress reports -- _t8. Research and execution -- _t9. Evaluation -- _tPart III. Meeting expectations: measurement and evaluation -- _t10. Meeting client expectations -- _t11. Wrapping up -- _tIndex.
506			_aAccess restricted to authorized users and institutions.
520	3		_aThis book takes an in-depth look at the client/agency relationship by discussing what business leaders should expect of their public relations firms. It discusses how and why they should pick an agency along with the types of firms at their disposal. The business of public relations is covered in the first section of the book. The second section provides detail on the relationship between firm and client and focuses on what firms must do to satisfy client expectations of their work. The third and final section outlines how firms establish success or failure. Expert advice is provided on everything from hiring a firm to defining output and outcome expectations and everything in between.
530			_a2 _ub
530			_aAlso available in printing.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Adobe Acrobat reader.
588			_aTitle from PDF title page (viewed on January 26, 2015).
650		0	_aPublic relations firms.
653			_aPR firms
653			_aPR agencies
653			_aHiring a PR firm (agency)
653			_aHow to Hire a Public Relations (PR) firm (agency)
653			_aHiring a PR (public relations) firm (agency) (company) (person)
653			_aHow PR firm's bill
653			_aEvaluating a PR firm (agency) (plan) (campaign)
653			_aPR firm billing rates
653			_aPR firm (agency) contracts
653			_aPR practitioner roles
653			_aResponsibilities
653			_aPublic relations evaluation
653			_aClient- Firm relationship
653			_aPublic relations research
653			_aPublic relations execution
655		0	_a[genre]
700	1		_aSmith, Stacey _c(Public relations consultant), _eauthor.
776	0	8	_iPrint version: _z9781606496640
830		0	_aPublic relations collection. _x2157-3476
856	4	0	_uhttps://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000351.html
942			_2lcc _bCIU _cOB _eBEP _QOL _zBEP11007936
999			_c74184 _d74184
902			_c1 _dCynthia Snell