000			03816nam a2200517 i 4500
001			11333368
003			CaPaEBR
005			20240726104649.0
008			170202s2017 nyu foab 001 0 eng d
020			_a9781631576072 _q((electronic)l(electronic)ctronic)-book
040			_aCaBNVSL _beng _erda _cCaBNVSL _dCaBNVSL
050	0	4	_aHD9993 _b.P764 2017
100	1		_aByrne, Christopher, _e1
245	1	0	_aA profile of the United States toy industry : _bserious fun / _cChristopher Byrne.
250			_aSecond edition.
260			_aNew York, New York (222 East 46th Street, New York, NY 10017) : _bBusiness Expert Press, _c(c)2017.
300			_a1 online resource (xiv, 154 pages)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
490	1		_aIndustry profiles collection,
504			_a1 (page 149.) and index.
505	0	0	_a1. A brief history of the U.S. toy industry -- _t2. The toy industry by size and category -- _t3. Product still rules -- _t4. Buying and selling -- _t5. Creating desire: licensing, advertising, and marketing -- _t6. The money game: the financial realities of the toy industry -- _t7. So you still want to play? -- _tEpilogue: play it forward: forecasting the future -- _tBibliography -- _tIndex.
520	3		_aThe toy industry is one of the most consistently misunderstood sectors of American business, comprising a wide range of businesses under one banner-entertainment, commodities, fashion and licensing-that each behave differently. The broad and diverse market is constantly changing, with more than 40 percent of products new each year. Today, it is a mix of approximately 600 publicly and privately held companies. Currently about 22 billion per year at wholesale for traditional toys, the size of the United States toy industry has remained relatively constant since the 1990s. It is also the only industry where success depends on the whims of a child. This book will provide a concise and in-depth introduction to the structure, practices, and market forces that impact the toy industry, including a short history, a description of the current market landscape, product trends, emerging opportunities and threats and expectations for the future. It will further cover aspects of retailing, consumer behavior, and financial markets as they relate to the industry. The primary focus is the U.S. toy industry, but one cannot ignore the global scope of the business, particularly with respect to manufacturing and opportunities for growth in emerging markets. It is intended to provide a foundation for understanding the diverse and dynamic nature of the toy industry and many things that make it unique and to provide an introduction to this fast-paced, always changing and fiercely competitive business where success is often more an art than a science.
530			_a2 _ub
530			_aAlso available in printing.
538			_aSystem requirements: Adobe Acrobat reader.
538			_aMode of access: World Wide Web.
588			_aTitle from PDF title page (viewed on February 2, 2017).
650		0	_aToy industry _zUnited States.
653			_aretailing
653			_aresearch
653			_apreschool
653			_aMattel
653			_amerchandising
653			_amarketing
653			_amanufacturing
653			_aindustry
653			_aHasbro
653			_adolls
653			_aToy: consumption, design, development
653			_agames
856	4	1	_uhttps://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000574.html _zClick here to access this RESOURCE ONLINE | Login using your my.ciu username & password
942			_c1 _D _eBEP _hHD9993.T693U5 _m(c)2017 _QOB _R _x _8NFIC _dCynthia Snell
999			_c74162 _d74162
902			_a1 _bCynthia Snell _c1 _dCynthia Snell