000 | 01892nam a2200457 i 4500 | ||
---|---|---|---|
001 | 10997467 | ||
003 | CaPaEBR | ||
005 | 20241023114837.0 | ||
006 | m eo d | ||
007 | cr cn |||m|||a | ||
008 | 141221s2015 nyu fob 001 0 eng d | ||
020 |
_a9781631571947 _qe-book |
||
035 | _a(OCoLC)898491935 | ||
035 | _a(CaBNVSL)swl00404471 | ||
040 |
_aCaBNVSL _beng _erda _cCaBNVSL _dCaBNVSL |
||
050 | 4 | _aHF5826.5 | |
100 | 1 |
_aDe Bonis, Susan., _eauthor. |
|
245 | 1 | 2 |
_aA practical guide to the media business / _cSusan De Bonis. |
264 | 1 |
_aNew York, New York (222 East 46th Street, New York, NY 10017) : _bBusiness Expert Press, _c[(c)2015.] |
|
300 | _a1 online resource (iv, 106 pages) | ||
336 |
_atext _btxt _2rdacontent |
||
337 |
_acomputer _bc _2rdamedia |
||
338 |
_aonline resource _bcr _2rdacarrier |
||
347 |
_adata file _2rda |
||
490 | 1 |
_aDigital & social media marketing & advertising collection, _x2333-8830 |
|
500 | _aPart of: 2014 digital library. | ||
504 | _a2 | ||
505 | 0 |
_a1. Media today and beyond -- _t2. Media basics -- _t3. Print media -- _t4. Radio -- _t5. Television -- _t6. The World Wide Web -- _t7. Social media and mobile marketing -- _tIndex. |
|
506 | _aAccess restricted to authorized users and institutions. | ||
530 |
_a2 _ub |
||
538 | _aMode of access: World Wide Web. | ||
538 | _aSystem requirements: Adobe Acrobat reader. | ||
588 | _aTitle from PDF title page (viewed on December 21, 2014). | ||
650 | 0 | _aAdvertising media planning. | |
650 | 0 | _aMass media. | |
655 | 0 | _a[genre] | |
830 | 0 | _a2014 digital library. | |
830 | 0 |
_aDigital and social media marketing and advertising collection. _x2333-8830 |
|
856 | 4 | 0 | _uhttps://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000327.html |
942 |
_2lcc _bCIU _cOB _eBEP _QOL _zBEP10997467 |
||
999 |
_c74109 _d74109 |
||
902 |
_c1 _dCynthia Snell |