000 01892nam a2200457 i 4500
001 10997467
003 CaPaEBR
005 20241023114837.0
006 m eo d
007 cr cn |||m|||a
008 141221s2015 nyu fob 001 0 eng d
020 _a9781631571947
_qe-book
035 _a(OCoLC)898491935
035 _a(CaBNVSL)swl00404471
040 _aCaBNVSL
_beng
_erda
_cCaBNVSL
_dCaBNVSL
050 4 _aHF5826.5
100 1 _aDe Bonis, Susan.,
_eauthor.
245 1 2 _aA practical guide to the media business /
_cSusan De Bonis.
264 1 _aNew York, New York (222 East 46th Street, New York, NY 10017) :
_bBusiness Expert Press,
_c[(c)2015.]
300 _a1 online resource (iv, 106 pages)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _adata file
_2rda
490 1 _aDigital & social media marketing & advertising collection,
_x2333-8830
500 _aPart of: 2014 digital library.
504 _a2
505 0 _a1. Media today and beyond --
_t2. Media basics --
_t3. Print media --
_t4. Radio --
_t5. Television --
_t6. The World Wide Web --
_t7. Social media and mobile marketing --
_tIndex.
506 _aAccess restricted to authorized users and institutions.
530 _a2
_ub
538 _aMode of access: World Wide Web.
538 _aSystem requirements: Adobe Acrobat reader.
588 _aTitle from PDF title page (viewed on December 21, 2014).
650 0 _aAdvertising media planning.
650 0 _aMass media.
655 0 _a[genre]
830 0 _a2014 digital library.
830 0 _aDigital and social media marketing and advertising collection.
_x2333-8830
856 4 0 _uhttps://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000327.html
942 _2lcc
_bCIU
_cOB
_eBEP
_QOL
_zBEP10997467
999 _c74109
_d74109
902 _c1
_dCynthia Snell