000 03740nam a2200721 i 4500
001 9781949991659
003 BEP
005 20241023114914.0
006 m eo d
007 cr cn |||m|||a
008 190417s2019 nyu fob 001 0 eng d
020 _a9781949991659
_qe-book
035 _a(OCoLC)1112609102
035 _a(CaBNVSL)slc00139404
040 _aCaBNVSL
_beng
_erda
_cCaBNVSL
_dCaBNVSL
050 4 _aHD59
100 1 _aWaldron, Sangeeta,
_eauthor.
245 1 4 _aThe PR knowledge book /
_cSangeeta Waldron.
246 3 _aPublic relations knowledge book
250 _aFirst edition.
264 1 _aNew York, New York (222 East 46th Street, New York, NY 10017) :
_bBusiness Expert Press,
_c[(c)2019.]
300 _a1 online resource (xv, 129 pages)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _adata file
_2rda
490 1 _aPublic relations collection,
_x2157-3476
504 _aIncludes bibliographical references (pages 117-123) and index.
505 0 _aChapter 1. The basics of public relations --
_tChapter 2. How to be newsworthy and fake news --
_tChapter 3. The press release --
_tChapter 4. Social media influencers and celebrity endorsements --
_tChapter 5. Creating content: using clever photography, video, and blogs --
_tChapter 6. Getting to grips with social media --
_tChapter 7. Small, medium-sized businesses (SMEs) need a global mind-set --
_tChapter 8. Local media love small businesses --
_tChapter 9. Pitching to the media --
_tChapter 10. How to handle negative press --
_tChapter 11. Measurement --
_tChapter 12. The power of serendipity in business --
_tChapter 13. Conclusion.
506 _aAccess restricted to authorized users and institutions.
520 3 _aThe PR Knowledge Book is for everyone irrespective of where you are in the world--whether a student starting out in this industry or self-employed, a home business, small business, start-up, charity, or any other type of organization wanting to embark on your PR journey or just plain curiousabout what it entails. This book covers everything within the world of PR from how to create a brand, how to use social media, how to be news-worthy, to how to contact the media, how to have a global mind-set, the power of networking, and more. It is written in an easy style, packed withpowerful tips, proven tools, and real-life case studies from around the world. In 12 chapters you will discover how to get your brand out there so you can attract clients and new business.
530 _a2
_ub
530 _aAlso available in printing.
538 _aMode of access: World Wide Web.
538 _aSystem requirements: Adobe Acrobat reader.
588 _aDescription based on PDF viewed 05/29/2019.
650 0 _aCorporations
_xPublic relations.
650 0 _aBusiness communciation.
653 _aBrands.
653 _aCrisis.
653 _aManagement.
653 _aFacebook.
653 _aGlobal mind-set.
653 _aInstagram.
653 _aJournalists.
653 _aLinkedIn.
653 _aMeasurement.
653 _aMedia.
653 _aNetworking.
653 _aNewsworthy.
653 _aPress releases.
653 _aPublic relations.
653 _aSocial media.
653 _aStorytelling.
653 _aTwitter.
653 _aYouTube.
655 0 _a[genre]
655 0 _aElectronic books.
776 0 8 _iPrint version:
_z9781949991642
830 0 _aPublic relations collection.
_x2157-3476
856 4 0 _uhttps://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000906.html
942 _2lcc
_bCIU
_cOB
_eBEP
_QOL
_zBEP9781949991659
999 _c74105
_d74105
902 _c1
_dCynthia Snell