000			04500nam a2200577 i 4500
001			11047828
003			CaPaEBR
005			20241023114839.0
006			m eo d
007			cr cn |||m|||a
008			150429s2015 nyu foab 001 0 eng d
020			_a9781631571411 _qe-book
035			_a(OCoLC)908260607
035			_a(CaBNVSL)swl00404869
040			_aCaBNVSL _beng _erda _cCaBNVSL _dCaBNVSL
050		4	_aHD2744
100	1		_aValentine, Daniel R., _eauthor.
245	1	0	_aOnline marketing to investors : _bhow to develop effective investor relations / _cDaniel Valentine.
250			_aFirst edition.
264		1	_aNew York, New York (222 East 46th Street, New York, NY 10017) : _bBusiness Expert Press, _c[(c)2015.]
300			_a1 online resource (xiv, 99 pages)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
490	1		_aFinance and financial management collection, _x2331-0057
504			_aIncludes bibliographical references (pages 89-93) and index.
505	0		_a1. The purpose of investor relations -- _t2. The development of investor relations -- _t3. The ethics of investor relations -- _t4. How the London Stock Exchange works -- _t5. Marketing and IR -- _t6. Principles of corporate reputation and investor communication -- _t7. Crafting an investment thesis -- _t8. Crafting the investor marketing strategy -- _t9. Executing the strategy -- _t10. Introducing the internet -- _t11. Using traditional online channels -- _t12. Using new and social media -- _t13. The future of investor relations -- _t14. Case studies -- _tReferences -- _tAbout the author -- _tIndex.
506			_aAccess restricted to authorized users and institutions.
520	3		_aThis book introduces the online marketing and disclosure techniques which enable listed corporations to engage effectively with financial markets. These techniques are part of the discipline of Investor Relations (IR) which is the corporate function responsible for advising the senior officers of a listed company on the relationship between the company and the market for corporate stock. As a corporate function, IR is very young in the United Kingdom, but since the 1980s, it has rapidly penetrated the highest levels of corporate management as its value becomes clearer. The marketing of corporate stock is a key part of the value of effective IR, although the highly regulated nature of the world's leading stock markets means that a specialized form of marketing is required. Digital channels present great but underutilized potential to contribute to ever more effective IR. Online platforms offer fast, comprehensive, economical, flexible, and regulation-compliant methods of disclosing corporate information to investors, analysts, and other relevant parties in the investment evaluation and decision-making process. This book examines the ways in which digital mechanisms can facilitate the building of transparent, mutually-beneficial, and lasting relationships between companies and the investors and financial analysts that comprise the U.K. equity markets, using both established and emerging channels and technology, within the constraints of the U.K. regulatory context and customs of the equity markets. The problems with using "social media" in particular for disclosure are discussed, and a number of risks connected with use of the new media are explored. The book concludes by summarizing the key challenges facing investor marketing in the next decade.
530			_a2 _ub
530			_aAlso available in printing.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Adobe Acrobat reader.
588			_aTitle from PDF title page (viewed on April 29, 2015).
650		0	_aCorporations _xInvestor relations.
650		0	_aStocks _xInternet marketing.
653			_aInvestor Marketing
653			_aFinancial Public Relations
653			_aInvestor Relations
653			_aCorporate Communications
653			_aShareholders
653			_aPublic Relations
653			_aCorporate Governance
653			_aFinance
655		0	_a[genre]
776	0	8	_iPrint version: _z9781631571404
830		0	_aFinance and financial management collection. _x2331-0057
856	4	0	_uhttps://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000379.html
942			_2lcc _bCIU _cOB _eBEP _QOL _zBEP11047828
999			_c74071 _d74071
902			_c1 _dCynthia Snell