000 03036nam a2200409 i 4500
001 9781951527013
003 BEP
005 20240726104647.0
008 190417s2020 nyua fob 001 0 eng d
020 _a9781951527013
_q((electronic)l(electronic)ctronic)-book
040 _aCaBNVSL
_beng
_erda
_cCaBNVSL
_dCaBNVSL
050 0 4 _aGV721
_b.O496 2020
100 1 _aDonner, Max,
_e1
245 1 0 _aThe Olympic sports economy /Max Donner.
250 _aFirst edition.
260 _aNew York, New York (222 East 46th Street, New York, NY 10017) :
_bBusiness Expert Press,
_c(c)2020.
300 _a1 online resource (xix, 171 pages) :
_billustrations (some color)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _adata file
_2rda
490 1 _aSports and entertainment management and marketing collection,
504 _a2
505 0 0 _aChapter 1. Building values --
_tChapter 2. The MBA's guide to the Olympics --
_tChapter 3. Accelerating success: Olympic sports put talent to work --
_tChapter 4. Jumping hurdles --
_tChapter 5. From Rio to Tokyo--charting a new course --
_tChapter 6. The media Is the message --
_tChapter 7. Get set for 2030.
520 3 _aEvery two years, the Olympics wins world attention with contests and celebrations. The success story of the world's most watched event, best recognized symbols, and most enduring brand has many valuable lessons for the business world. An entire constellation of talent and teams worksbehind the scenes to strengthen the Olympics and keep it relevant in a changing world. Veteran sports business journalist and MBA Max Donner gives readers a useful guide to the key success factors that make the Olympics an exceptional institution. The Olympic Sports Economy incorporates exclusive case studies andreports from sports management conferences to illustrate the most important business practices and trends of the Olympics today. The text also reports objectively about recent controversies and challenges, as well as ways that readers can explore constructive solutions. The Olympic Sports Economy highlights the role the Olympics has played as a model for over six-hundred other international multi-sport competitions and introduces ideas from important trends in Olympic sports that can also benefit other organizations.
530 _a2
_ub
530 _aAlso available in printing.
538 _aMode of access: World Wide Web.
538 _aSystem requirements: Adobe Acrobat reader.
588 _aDescription based on PDF viewed 12/23/2019.
650 0 _aOlympics.
650 0 _aOlympics
_xEconomic aspects.
650 0 _aSports
_xEconomic aspects.
655 0 _aElectronic books.
856 4 1 _uhttps://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000939.html
_zClick here to access this RESOURCE ONLINE | Login using your my.ciu username & password
942 _c1
_D
_eBEP
_hGV721.5
_m(c)2020
_QOB
_R
_x
_8NFIC
_dCynthia Snell
999 _c74067
_d74067
902 _a1
_bCynthia Snell
_c1
_dCynthia Snell