000			03473nam a2200541 i 4500
001			11475328
003			CaPaEBR
005			20240726104646.0
008			171205s2018 nyu foab 001 0 eng d
020			_a9781631570049 _q((electronic)l(electronic)ctronic)-book
040			_aCaBNVSL _beng _erda _cCaBNVSL _dCaBNVSL
050	0	4	_aHF5548 _b.M669 2018
100	1		_aBanerjee, Syagnik, _e1
245	1	0	_aM-powering marketing in a mobile world /Syagnik Banerjee, Ruby Roy Dholakia, Nikhilesh Dholakia.
250			_aFirst edition.
260			_aNew York, New York (222 East 46th Street, New York, NY 10017) : _bBusiness Expert Press, _c(c)2018.
300			_a1 online resource (xv, 127 pages)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
490	1		_aDigital and social media marketing and advertising collection,
504			_a1 (pages 113-120) and index.
505	0	0	_a1. The global mobile multiplier effect -- _t2. Mobile strategy -- _t3. Mobile in retailing -- _t4. Transforming marketing with mobile data -- _t5. Mobile and policy issues -- _tEpilogue: Back to the future -- _tBibliography -- _tIndex.
520	3		_aThe mobile, device-led integration of online and offline worlds has introduced many uncertainties and opportunities. These have driven businesses, researchers, and policymakers to learn more about this rapidly changing domain. To help businesses compete, survive, and thrive in this transforming environment, it is essential to structure their understanding of the field and provide conceptual frameworks as decision aids. In M-Powering Marketing in a Mobile World, we present a concise guide for executives in general, digital marketers, and for interested researchers and policymakers. We identify key emerging trends, develop frameworks based on critical variables, and draw lessons for marketers. The book illustrates the processes by which mobile devices have transformed economies worldwide, the evolving face of Internet usage, strategies adopted by corporations, their applications in retail, emerging data and metric generation processes, as well as policy issues. It explains how mobile devices have become the market's steppingstone toward an IoT-infused environment, a gateway for artificial intelligence-driven marketing processes and the entry portal for a potentially hyperautomated future of consumption.
530			_a2 _ub
530			_aAlso available in printing.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Adobe Acrobat reader.
588			_aTitle from PDF title page (viewed on December 5, 2017).
650		0	_aMobile commerce.
650		0	_aInternet marketing.
653			_aBig Data
653			_aGeoconquesting
653			_aGeofencing
653			_aGeolocation
653			_aIOT
653			_aLocation Intelligence
653			_aMobile Advertising
653			_aMobile Commerce
653			_aMobile Web
653			_aMobile Economy
655		0	_aElectronic books.
700	1		_aDholakia, Ruby Roy, _e1
700	1		_aDholakia, Nikhilesh, _d1947-, _e1
856	4	1	_uhttps://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000657.html _zClick here to access this RESOURCE ONLINE | Login using your my.ciu username & password
942			_c1 _D _eBEP _hHF5548.34 _m(c)2018 _QOB _R _x _8NFIC _dCynthia Snell
999			_c74038 _d74038
902			_a1 _bCynthia Snell _c1 _dCynthia Snell