000 | 03899nam a2200553 i 4500 | ||
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001 | 11152344 | ||
003 | CaPaEBR | ||
005 | 20241023114841.0 | ||
006 | m eo d | ||
007 | cr cn |||m|||a | ||
008 | 151130s2016 nyu foab 001 0 eng d | ||
020 |
_a9781606498453 _qe-book |
||
035 | _a(OCoLC)939733999 | ||
035 | _a(CaBNVSL)swl00405848 | ||
040 |
_aCaBNVSL _beng _erda _cCaBNVSL _dCaBNVSL |
||
050 | 4 | _aHF5548.34 | |
100 | 1 |
_aSwilley, Esther., _eauthor. |
|
245 | 1 | 0 |
_aMobile commerce : _bhow it contrasts, challenges and enhances electronic commerce / _cEsther Swilley. |
250 | _aFirst edition. | ||
264 | 1 |
_aNew York, New York (222 East 46th Street, New York, NY 10017) : _bBusiness Expert Press, _c[(c)2016.] |
|
300 | _a1 online resource (xvii, 71 pages) | ||
336 |
_atext _btxt _2rdacontent |
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337 |
_acomputer _bc _2rdamedia |
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338 |
_aonline resource _bcr _2rdacarrier |
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347 |
_adata file _2rda |
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490 | 1 |
_aDigital and social media marketing and advertising collection, _x2333-8830 |
|
504 | _aIncludes bibliographical references (pages 63-68) and index. | ||
505 | 0 |
_a1. What is digital commerce? -- _t2. Contrasting e-commerce and m-commerce -- _t3. What connects the target? -- _t4. Touchpoints -- _t5. Challenges to digital commerce -- _t6. Enhancing digital commerce -- _tConclusion -- _tReferences -- _tIndex. |
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506 | _aAccess restricted to authorized users and institutions. | ||
520 | 3 | _aDo you know anyone who does not own a mobile device? Consumers use mobile devices not only for communicating but for shopping as well. Searching for product information, inquiring about services, comparing prices, and purchasing make up just some of the shopping functions done on mobile devices. How does digital change how firms do business? What are the differences between desktop computer shoppers and mobile device shoppers? Moreover, are firms prepared to do business in this changing environment? As tablet owners relax in the evenings, they are powering up those tablets, and using tablet time for shopping. Does this behavior differ from those sitting at their desktop computers and browse online? Understanding the differences between those shopping in electronic commerce and those purchasing in mobile commerce allows firms to gain a larger foothold in the digital commerce market. The purpose of this book is to answer questions concerning the benefits of mobile commerce and its commonalities and contrasts with electronic commerce. Electronic commerce is still viable and we examine its validity along with mobile commerce. Mobile commerce is not electronic commerce, and we discuss the differences, as well as how one can enhance the other. Consumers use both electronic commerce and mobile commerce, as well as offline shopping, on their path to purchase in total omnichannel environment--using all channels. We integrate the opportunities and challenges to bring an idea of the future of marketing with an emphasis on both mobile and electronic commerce, into digital commerce. | |
530 |
_a2 _ub |
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530 | _aAlso available in printing. | ||
538 | _aMode of access: World Wide Web. | ||
538 | _aSystem requirements: Adobe Acrobat reader. | ||
588 | _aTitle from PDF title page (viewed on November 30, 2015). | ||
650 | 0 | _aMobile commerce. | |
653 | _adigital commerce | ||
653 | _adigital shopping experience | ||
653 | _aelectronic commerce | ||
653 | _amobile commerce | ||
653 | _aomnichannel | ||
653 | _astrategy | ||
653 | _atouchpoint | ||
655 | 0 | _a[genre] | |
776 | 0 | 8 |
_iPrint version: _z9781606498446 |
830 | 0 |
_aDigital and social media marketing and advertising collection. _x2333-8830 |
|
856 | 4 | 0 | _uhttps://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000427.html |
942 |
_2lcc _bCIU _cOB _eBEP _QOL _zBEP11152344 |
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999 |
_c74025 _d74025 |
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902 |
_c1 _dCynthia Snell |