000			04066nam a2200697 i 4500
001			11216734
003			CaPaEBR
005			20241023114845.0
006			m eo d
007			cr cn |||m|||a
008			160612s2016 nyu foab 001 0 eng d
020			_a9781631575228 _qe-book
035			_a(BEP)4536024
035			_a(OCoLC)951625269
035			_a(CaBNVSL)swl00406598
040			_aCaBNVSL _beng _erda _cCaBNVSL _dCaBNVSL
050		4	_aHM742
100	1		_aBartholomew, Don., _eauthor.
245	1	0	_aMetricsMan : _bit doesn't count unless you can count it / _cDon Bartholomew ; edited by Zifei Fay Chen.
246	3		_aMetrics Man.
246	3	0	_aIt doesn't count unless you can count it.
250			_aFirst edition.
264		1	_aNew York, New York (222 East 46th Street, New York, NY 10017) : _bBusiness Expert Press, _c[(c)2016.]
300			_a1 online resource (xvi, 198 pages)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
490	1		_aPublic relations collection, _x2157-3476
504			_aIncludes bibliographical references (pages 189-193) and index.
505	0		_a1. The coming of age of measurement -- _t2. Demystifying return on investment -- _t3. "Puzzles" versus "pieces" getting the metrics right -- _t4. The "tail" and the "dog" in social media measurement -- _t5. Getting a robust and effective social media measurement program -- _t6. The deadly sins of advertising value equivalents -- _t7. Thus spoke the measurati -- _t8. Gaining accountability, making it count -- _tReferences -- _tIndex.
506			_aAccess restricted to authorized users and institutions.
520	3		_aPublic relations and social media research and measurement have come a long way. What are the right metrics to measure in the face of numerous tool vendors and platform choices? How can we make the results count? And how can we prove the accountability of our profession? This book presents answers to these questions from the late Don Bartholomew, the first of the Measurati and a great industry thought leader, through a compilation of the 67 blog posts he authored on his blog MetricsMan from 2006 to 2014. It entails his opinions and insights on the most important topics of public relations and social media research and measurement-- the evolution of measurement over the years, return on investment (ROI), the Barcelona Principles, social media measurement models, marketing mix modeling (MMM), the battle against advertising value equivalents (AVEs), and the journey toward accountability. Through this book, public relations professionals will be able to set clear measurement goals and objectives, identify right from wrong in the metrics they use, and understand how to apply the valid measurement models and frameworks in their practices.
530			_a2 _ub
530			_aAlso available in printing.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Adobe Acrobat reader.
588			_aTitle from PDF title page (viewed on June 12, 2016).
650		0	_aOnline social networks _xMeasurement.
650		0	_aSocial media _xMeasurement.
650		0	_aWebometrics.
650		0	_aWorld Wide Web _xResearch.
653			_aaccountability
653			_aAMEC Social Media Valid Framework
653			_aevaluation
653			_amarketing mix modeling (MMM)
653			_aMeasurati
653			_ameasurement
653			_ametrics
653			_apaid-earned-shared-owned (PESO) model
653			_apublic relations
653			_areturn on investment (ROI)
653			_asocial media
653			_athe Barcelona Principles
655		0	_a[genre]
700	1		_aChen, Zifei Fay., _eeditor.
776	0	8	_iPrint version: _z9781631575211
830		0	_aPublic relations collection. _x2157-3476
856	4	0	_uhttps://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000492.html
942			_2lcc _bCIU _cOB _eBEP _QOL _zBEP11216734
999			_c74024 _d74024
902			_c1 _dCynthia Snell