000 04398nam a2200553 i 4500
001 11022270
003 CaPaEBR
005 20241023114838.0
006 m eo d
007 cr cn |||m|||a
008 150221s2015 nyu foab 001 0 eng d
020 _a9781631572197
_qe-book
035 _a(OCoLC)903856395
035 _a(CaBNVSL)swl00404700
040 _aCaBNVSL
_beng
_erda
_cCaBNVSL
_dCaBNVSL
050 4 _aHF5381.15
100 1 _aEdmondson, Michael.,
_eauthor.
245 1 0 _aMarketing your value :
_b9 steps to navigate your career /
_cMichael Edmondson.
250 _aFirst edition.
264 1 _aNew York, New York (222 East 46th Street, New York, NY 10017) :
_bBusiness Expert Press,
_c[(c)2015.]
300 _a1 online resource (xxviii, 169 pages)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _adata file
_2rda
490 1 _aHuman resource management and organizational behavior collection,
_x1946-5645
504 _aIncludes bibliographical references (pages 135-150, 155-165) and index.
505 0 _aPart one. Assess --
_t1. Identify your purpose --
_t2. Explore your relationship to success --
_t3. Assess your skills and traits --
_tPart two. Brand --
_t4. Develop your positioning material --
_t5. Create your plan of action --
_t6. Manage the chaos --
_tPart three. Communicate --
_t7. Design impressive marketing materials --
_t8. Leverage your network --
_t9. Conduct an effective interview --
_tAppendix 1. Reading list - books --
_tAppendix 2. Reading list - articles --
_tAppendix 3. Online resources --
_tIndex.
506 _aAccess restricted to authorized users and institutions.
520 3 _aMarketing your value is relevant for professionals from recent college graduates to senior executives. Today's chaotic global marketplace presents new challenges with each passing day that only the most savvy of professionals will be able to navigate. Global unemployment and underemployment, the digital revolution, and technological advancements are just three of the many dynamics driving today's economy where we have to rethink how we live, work, communicate, and do just about everything else. Navigating the chaos requires a sophisticated strategy that is built upon the paradigm that professional development is directly linked to personal growth. To grow as a professional, therefore, one must increase their self-awareness, build a compelling brand, and then communicate their message in a clear and consistent fashion. Marketing Your Value: 9 Steps to Navigate Your Career explains how professionals can market their value to navigate their career and live a life of purpose. Divided into three sections, this publication offers you an opportunity to assess your personal and professional skills, challenges you to create a compelling personal brand, and helps you develop the communication materials necessary to navigate your career. This Assess, Brand, Communicate (ABC) approach is relevant for undergraduates, recent college graduates, graduate students, entry level professionals, experienced managers, and senior leaders across the globe. Each of the nine steps included in this publication will challenge you to think deeply to increase your self-awareness. With ubiquitous technology surrounding your eyes and ears 24/7, you have few moments of quiet to afford the time for self-reflection. Yet this is an absolute necessity if you are to successfully market your value and navigate your career.
530 _a2
_ub
530 _aAlso available in printing.
538 _aMode of access: World Wide Web.
538 _aSystem requirements: Adobe Acrobat reader.
588 _aTitle from PDF title page (viewed on February 21, 2015).
650 0 _aCareer development.
650 0 _aSuccess in business.
653 _amarketing
653 _acareer development
653 _aemployment
653 _acommunication
653 _apersonal development
653 _aprofessional development
655 0 _a[genre]
776 0 8 _iPrint version:
_z9781631572180
830 0 _aHuman resource management and organizational behavior collection.
_x1946-5645
856 4 0 _uhttps://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000369.html
942 _2lcc
_bCIU
_cOB
_eBEP
_QOL
_zBEP11022270
999 _c74010
_d74010
902 _c1
_dCynthia Snell