000			03976nam a2200673 i 4500
001			11414244
003			CaPaEBR
005			20241023114856.0
006			m eo d
007			cr cn |||m|||a
008			170731s2017 nyua foab 001 0 eng d
020			_a9781631575976 _qe-book
035			_a(BEP)4898664
035			_a(OCoLC)994027839
035			_a(CaBNVSL)swl00407672
040			_aCaBNVSL _beng _erda _cCaBNVSL _dCaBNVSL
050		4	_aTX907
100	1		_aLanier, Pamela, _eauthor.
245	1	0	_aMarketing essentials for independent lodgings / _cPamela Lanier and Marie Lanier.
250			_aFirst edition.
264		1	_aNew York, New York (222 East 46th Street, New York, NY 10017) : _bBusiness Expert Press, _c[(c)2017.]
300			_a1 online resource (xix, 153 pages) : _billustrations.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
490	1		_aTourism and hospitality management collection
504			_a2
505	0		_aPart I. Marketing and pricing basics -- _t1. First impressions: hospitality -- _t2. Total media marketing -- _t3. Marketing your passions -- _t4. Setting a price -- _t5. Demographics make a difference -- _t6. Increase sustainability, increase appeal -- _t7. Working with associations and travel agents -- _t8. Mastering public relations -- _t9. Guest communications: a bird in hand -- _tPart II. Web-based marketing -- _t10. Website fundamentals for innkeepers -- _t11. Your social media presence -- _t12. SEO (search engine optimization) -- _t13. Tips and tricks for staying on top of your content -- _t14. The rating game: leveraging consumer reviews -- _t15. Online travel agents (OTAs) -- _tAppendix. Five-month detailed marketing plan -- _tCase study. Bass and Baskets: an innkeeper's passions -- _tAppendix 1. Putting heads in country beds -- _tAppendix 2. List of possible marketing initiatives -- _tAppendix 3. Top tips from successful properties -- _tAuthor biographies -- _tList of contributors -- _tIndex.
506			_aAccess restricted to authorized users and institutions.
520	3		_aMarketing a small, independently owned lodging business can be difficult. Marketing Essentials for Independent Lodgings outlines how to get a business's name out there, attract consumers, and navigate the dicey world of social media and an online presence. Descriptions of traveler demographics, how to get the word out about a property, and how to make a property unique are all talked about at depth. The goal of this book is to help small lodgings flourish, and it does so by including lists of actions that can be taken this week, this month, or this year to help positively impact the bottom line. Also included is a specific marketing outline that can be adapted to an individual business, giving business owners a timeline and plan they can follow.
530			_a2 _ub
530			_aAlso available in printing.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Adobe Acrobat reader.
588			_aTitle from PDF title page (viewed on July 31, 2017).
650		0	_aBed and breakfast accommodations _xMarketing.
650		0	_aHotels _xMarketing.
653			_amarketing
653			_abed & breakfast
653			_aboutique hotel
653			_aecotourism
653			_aguesthouse
653			_ainn
653			_alodge
653			_alodging
653			_aOTA
653			_aprint marketing
653			_apublic relations
653			_asocial media
653			_atravel agent
655		0	_a[genre]
655		0	_aElectronic books.
700	1		_aLanier, Marie, _eauthor.
776	0	8	_iPrint version: _z9781631575969
830		0	_aTourism and hospitality management collection.
856	4	0	_uhttps://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000660.html
942			_2lcc _bCIU _cOB _eBEP _QOL _zBEP11414244
999			_c74005 _d74005
902			_c1 _dCynthia Snell