000 04539nam a2200649 i 4500
001 11085723
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006 m eo d
007 cr cn |||m|||a
008 150806s2015 nyu foab 001 0 eng d
020 _a9781606499771
_qe-book
035 _a(OCoLC)954631810
035 _a(CaBNVSL)swl00405374
040 _aCaBNVSL
_beng
_erda
_cCaBNVSL
_dCaBNVSL
050 4 _aHF5415.2
100 1 _aPrince, Melvin.,
_eauthor.
245 1 0 _aMarket sensing today /
_cMelvin Prince and Constantinos-Vasilios Priporas.
250 _aFirst edition.
264 1 _aNew York, New York (222 East 46th Street, New York, NY 10017) :
_bBusiness Expert Press,
_c[(c)2015.]
300 _a1 online resource (xxvii, 172 pages)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _adata file
_2rda
490 1 _aMarketing strategy collection,
_x2150-9662
504 _a2
505 0 _a1. Continuities in market sensing theory / Melvin Prince and Constantinos-Vasilios Priporas --
_t2. Rethinking competitive analysis from a market sensing perspective / Dilip S. Mutum, Bang Nguyen, and T.C. Melewar --
_t3. Market sensing and competitive intelligence / Son K. Lam --
_t4. Market sensing and sense making using unstructured big data / Jerry Wind and Vincent Schiavone --
_t5. A strategic tool for market sensing: ZMET / James Forr, Alan Creedy, and Joseph Plummer --
_t6. Market sensing in practice with Google / Subroto Roy --
_t7. Market sensing, mind genomics, and health promotion / Gillie Gabay, Michael L. Kochman, and Howard Moskowitz --
_t8. Old good ideas can re-emerge with the new technology and imagination: lessons from the history of market sensing / Vincent Barabba --
_tIndex.
506 _aAccess restricted to authorized users and institutions.
520 3 _aThe concept and framework of market sensing was introduced by George Day more than 20 years ago into the strategic marketing literature and especially the philosophy of the market-driven organization. Market sensing can be considered an expression of a company's capabilities to scan the external environment. It does this by using real time data and intelligence to understand business or uncertain changes, to meet the current and future needs of the market, increase customer value, and outperform competitors. Market sensing enables managers to resist complacency, as well as to exploit opportunities and to design appropriate competitive strategies in order to remain successful in today's uncertain, rapidly changing, and hypercompetitive market. The present volume, Market Sensing Today, is essential reading in the marketing discipline, given the rapidly escalating innovative developments in market sensing techniques. This book of essays by acknowledged experts in the field fills an important knowledge gap and provides a realistic basis for strategy. It is replete with real-life examples of market sensing that illustrate actionable ideas for immediate impact that will improve organizational learning and accelerate growth. This book of contemporary tested and comprehensive concepts and methods grounded in diverse and rich experience is intended to stimulate creativity and insightful approaches for educators offering courses in strategy as well as for practitioners involved in crucial strategic decision making.
530 _a2
_ub
530 _aAlso available in printing.
538 _aMode of access: World Wide Web.
538 _aSystem requirements: Adobe Acrobat reader.
588 _aTitle from PDF title page (viewed on August 6, 2015).
650 0 _aMarketing research.
653 _acompetitive analysis
653 _acompetitive intelligence systems
653 _adissemination
653 _aemotions
653 _aimagination
653 _ainformation
653 _amarket assessment
653 _amarket capabilities
653 _amarket sensing
653 _amind genomics
653 _anew technology
653 _aunstructured big data
653 _aunstructured market sensing
653 _aZMET
655 0 _a[genre]
700 1 _aPriporas, Constantinos-Vasilios.,
_eauthor.
776 0 8 _iPrint version:
_z9781606499764
830 0 _aMarketing strategy collection.
_x2150-9662
856 4 0 _uhttps://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000404.html
942 _2lcc
_bCIU
_cOB
_eBEP
_QOL
_zBEP11085723
999 _c74003
_d74003
902 _c1
_dCynthia Snell