000 | 04539nam a2200649 i 4500 | ||
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001 | 11085723 | ||
003 | CaPaEBR | ||
005 | 20241023114840.0 | ||
006 | m eo d | ||
007 | cr cn |||m|||a | ||
008 | 150806s2015 nyu foab 001 0 eng d | ||
020 |
_a9781606499771 _qe-book |
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035 | _a(OCoLC)954631810 | ||
035 | _a(CaBNVSL)swl00405374 | ||
040 |
_aCaBNVSL _beng _erda _cCaBNVSL _dCaBNVSL |
||
050 | 4 | _aHF5415.2 | |
100 | 1 |
_aPrince, Melvin., _eauthor. |
|
245 | 1 | 0 |
_aMarket sensing today / _cMelvin Prince and Constantinos-Vasilios Priporas. |
250 | _aFirst edition. | ||
264 | 1 |
_aNew York, New York (222 East 46th Street, New York, NY 10017) : _bBusiness Expert Press, _c[(c)2015.] |
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300 | _a1 online resource (xxvii, 172 pages) | ||
336 |
_atext _btxt _2rdacontent |
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337 |
_acomputer _bc _2rdamedia |
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338 |
_aonline resource _bcr _2rdacarrier |
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347 |
_adata file _2rda |
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490 | 1 |
_aMarketing strategy collection, _x2150-9662 |
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504 | _a2 | ||
505 | 0 |
_a1. Continuities in market sensing theory / Melvin Prince and Constantinos-Vasilios Priporas -- _t2. Rethinking competitive analysis from a market sensing perspective / Dilip S. Mutum, Bang Nguyen, and T.C. Melewar -- _t3. Market sensing and competitive intelligence / Son K. Lam -- _t4. Market sensing and sense making using unstructured big data / Jerry Wind and Vincent Schiavone -- _t5. A strategic tool for market sensing: ZMET / James Forr, Alan Creedy, and Joseph Plummer -- _t6. Market sensing in practice with Google / Subroto Roy -- _t7. Market sensing, mind genomics, and health promotion / Gillie Gabay, Michael L. Kochman, and Howard Moskowitz -- _t8. Old good ideas can re-emerge with the new technology and imagination: lessons from the history of market sensing / Vincent Barabba -- _tIndex. |
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506 | _aAccess restricted to authorized users and institutions. | ||
520 | 3 | _aThe concept and framework of market sensing was introduced by George Day more than 20 years ago into the strategic marketing literature and especially the philosophy of the market-driven organization. Market sensing can be considered an expression of a company's capabilities to scan the external environment. It does this by using real time data and intelligence to understand business or uncertain changes, to meet the current and future needs of the market, increase customer value, and outperform competitors. Market sensing enables managers to resist complacency, as well as to exploit opportunities and to design appropriate competitive strategies in order to remain successful in today's uncertain, rapidly changing, and hypercompetitive market. The present volume, Market Sensing Today, is essential reading in the marketing discipline, given the rapidly escalating innovative developments in market sensing techniques. This book of essays by acknowledged experts in the field fills an important knowledge gap and provides a realistic basis for strategy. It is replete with real-life examples of market sensing that illustrate actionable ideas for immediate impact that will improve organizational learning and accelerate growth. This book of contemporary tested and comprehensive concepts and methods grounded in diverse and rich experience is intended to stimulate creativity and insightful approaches for educators offering courses in strategy as well as for practitioners involved in crucial strategic decision making. | |
530 |
_a2 _ub |
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530 | _aAlso available in printing. | ||
538 | _aMode of access: World Wide Web. | ||
538 | _aSystem requirements: Adobe Acrobat reader. | ||
588 | _aTitle from PDF title page (viewed on August 6, 2015). | ||
650 | 0 | _aMarketing research. | |
653 | _acompetitive analysis | ||
653 | _acompetitive intelligence systems | ||
653 | _adissemination | ||
653 | _aemotions | ||
653 | _aimagination | ||
653 | _ainformation | ||
653 | _amarket assessment | ||
653 | _amarket capabilities | ||
653 | _amarket sensing | ||
653 | _amind genomics | ||
653 | _anew technology | ||
653 | _aunstructured big data | ||
653 | _aunstructured market sensing | ||
653 | _aZMET | ||
655 | 0 | _a[genre] | |
700 | 1 |
_aPriporas, Constantinos-Vasilios., _eauthor. |
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776 | 0 | 8 |
_iPrint version: _z9781606499764 |
830 | 0 |
_aMarketing strategy collection. _x2150-9662 |
|
856 | 4 | 0 | _uhttps://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000404.html |
942 |
_2lcc _bCIU _cOB _eBEP _QOL _zBEP11085723 |
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_c74003 _d74003 |
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902 |
_c1 _dCynthia Snell |