000			03565nam a2200493 i 4500
001			10642435
003			CaPaEBR
005			20240726104646.0
008			130105s2012 nyu foab 001 0 eng d
020			_a9781606494653 _q((electronic)l(electronic)ctronic)l((electronic)l(electronic)ctronic)ctronic bk.
040			_aCaBNVSL _beng _erda _cCaBNVSL _dCaBNVSL
050	0	4	_aHD30 _b.M363 2012
100	1		_aJohnson, J. David. _e1
245	1	0	_aManagerial communication _bevaluating the right dose / _cJ. David Johnson.
250			_afirst edition.
260			_a[New York, N.Y. (222 East 46th Street, New York, NY 10017) : _bBusiness Expert Press, _c(c)2012.
300			_a1 electronic text (xvi, 170 pages) : _bdigital file.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
490	1		_aCorporate communication collection,
500			_aPart of: 2012 digital library.
504			_a2
505	0	0	_aList of tables and figures -- _tList of boxes -- _tPreface -- _tPrologue -- _t1. Introduction and overview -- _t2. Definition and the use of metaphor -- _t3. The idea of match -- _t4. Managing relationships -- _t5. Productivity -- _t6. Change -- _t7. The world outside -- _t8. Summing up -- _tNotes -- _tReferences -- _tIndex.
520	3		_aThe metaphor of dosage offers a rich organizing principle for managers. It focuses our efforts on such fundamental, pragmatic communication issues as amount, frequency, delivery system, sequencing, interaction with other agents, and contraindications. It suggests compelling new answers to fundamental problems that all managers must face, with an appreciation of basic issues beyond our conscious awareness. The book is targeted toward graduate, executive, and professional audiences. In our day-to-day lives--whether we are discussing things with our housing contractor, our cable repair man, our doctor--we must constantly decide how much communication we should engage in to pursue our projects. This work focuses on the dosage metaphor as a way of confronting this question--what level of communication, both in terms of amount and of depth, is really necessary to accomplish particular purposes? Most communication theories implicitly paint a picture of the prevalence and paramount importance of communication, with a "communication metamyth" that more is necessarily better. This book provides the first truly comprehensive treatment of dosage. It also focuses on perhaps the most contemporaneously interesting issues of change and of productivity. The final chapter presents the dosage metaphor in broad sweep, suggesting a countervailing minimalist approach to communication.
530			_a2 _ub
530			_aAlso available in printing.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Adobe Acrobat reader.
588			_aTitle from PDF t.p. (viewed on January 5, 2013).
650		0	_aCommunication in management.
653			_adosage
653			_ainnovation
653			_amanagers
653			_amanagerial communication
653			_amanaging relationships
653			_amatch
653			_ametaphors
653			_aorganizational change
653			_aproductivity
856	4	1	_uhttps://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000159.html _zClick here to access this RESOURCE ONLINE | Login using your my.ciu username & password
942			_c1 _D _eBEP _hHD30.3 _m(c)2012 _QOB _R _x _8NFIC _dCynthia Snell
999			_c73975 _d73975
902			_a1 _bCynthia Snell _c1 _dCynthia Snell