000			05645nam a2200529 i 4500
001			9781952538650
003			BEP
005			20241023114925.0
006			m eo d
007			cr cn |||m|||a
008			190417s2021 nyua fob 001 0 eng d
020			_a9781952538650 _qe-book
035			_a(OCoLC)1228012992
035			_a(CaBNVSL)slc00000991
040			_aCaBNVSL _beng _erda _cCaBNVSL _dCaBNVSL
050		4	_aHF5415
100	1		_aChambers, Lindsay, _eauthor.
245	1	0	_aMake your nonprofit social : _bengage your audience with social media / _cby Lindsay Chambers, Jennifer Morehead, and Heather Sallee.
250			_aFirst edition.
264		1	_aNew York, New York (222 East 46th Street, New York, NY 10017) : _bBusiness Expert Press, _c[(c)2021.]
300			_a1 online resource (xii, 121 pages) : _billustrations
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
490	1		_aDigital and social media marketing and advertising collection, _x2333-8830
504			_a2
505	0		_antroduction. Chapter 1. Why spend the time on social media? Key takeaways throughout the book ; Making the case that your nonprofit needs a social media presence ; Focus group created just for your nonprofit ; Advertising made easy(er) ; Big-time loyalty ; Build your brand -- _tChapter 1. Key takeaways -- _tChapter 2. Take it offline to develop your social media content. Define what makes you special ; Expose your nonprofit's watercooler ; Tell your nonprofit's story ; Develop content from what we all have in common ; Create a marketing plan for your nonprofit -- _tChapter 2. Key takeaways -- _tChapter 3. Cultivate an audience. Choose a foundation platform, ten add others ; Nurture your fan base ; Incentivize and make it fun ; Monitor and measure success ; Use comprehensive software tools -- _tChapter 3. Key takeaways -- _tChapter 4. Making it visual. Why focus on visuals? ; The essential aspects of creating a graphic ; How to create a graphic (even if you aren't a designer) ; Design examples: what works, what doesn't ; Websites to bookmark ; Ideas for your visuals -- _tChapter 4. Key takeaways -- _tChapter 5. Facebook. The basics ; Get noticed on Facebook ; Grow your audience ; Post compelling content ; How to advertise on Facebook -- _tChapter 5. Key takeaways -- _tChapter 6. Instagram and Pinterest. Why consider Instagram and Pinterest? ; The ins and outs of Instagram ; Using hashtags on Instagram ; Should you brand your images? ; Pinterest: it's not just for crafts anymore ; Learning Pinterest to help your nonprofit ; Styling your Pinterest posts ; Do you need hashtags on Pinterest? -- _tChapter 6. Key takeaways -- _tChapter 7. LinkedIn. Polish your profile ; Use nonprofit pages to your advantage ; Connect with people in LinkedIn groups ; How to advertise on LinkedIn ; Drill down deeper with analytics -- _tChapter 7. Key takeaways -- _tChapter 8. YouTube. What makes video content so effective? ; Getting started with YouTube marketing ; How to create ads on YouTube -- _tChapter 8. Key takeaways -- _tChapter 9. Twitter. Establish your goals ; Join the hashtag bandwagon ; Follow influencers ; Create lists ; How to advertise on Twitter -- _tChapter 9. Key takeaways -- _tChapter 10. Next-level social media. Social media platforms on the rise ; Developments in advertising ; Micro-influencers ; Visual branding ; Stories ; Video content ; Augmented reality ; Content remains king -- _tChapter 10. Key takeaways -- _tChapter 11. Hear from those who have done it well. Kesem ; Small Heroes Foundation ; Ms. JD ; Northwestern Settlement House ; Piven Teatre ; Winnetka Community House -- _tChapter 11: Key takeaways.
506			_aAccess restricted to authorized users and institutions.
520	3		_aWhen you use social media in your personal life, you connect with old friends, discover new interests, or belong to specialized groups that share your values. However, for nonprofits, social media is a way to connect with those who believe in your purpose. Social media allows nonprofits to showcase their human connection and garner more support. In make your nonprofit social, you will learn how to: Expand your nonprofit's audience; Showcase the human side of your nonprofit; Choose the best platform to share your nonprofit with the world; Identify practical strategies you can use to amplify your nonprofit's mission; Design graphics to put your nonprofit front and center; And much more! This book is a collective project from three authors who have worked with nonprofits in developing and managing effective social media marketing tactics. Within these pages, you will find what you need to ensure your nonprofit is using social media platforms to boost your branding and marketing.
530			_a2 _ub
530			_aAlso available in printing.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Adobe Acrobat reader.
588			_aDescription based on PDF viewed 12/24/2020.
650		0	_aNonprofit organizations _xMarketing.
650		0	_aInternet marketing.
650		0	_aSocial media.
655		0	_a[genre]
655		0	_aElectronic books.
700	1		_aMorehead, Jennifer, _eauthor.
700	1		_aSallee, Heather, _eauthor.
776	0	8	_iPrint version: _z9781952538643
830		0	_aDigital and social media marketing and advertising collection. _x2333-8830
856	4	0	_uhttps://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0001046.html
942			_2lcc _bCIU _cOB _eBEP _QOL _zBEP9781952538650
999			_c73960 _d73960
902			_c1 _dCynthia Snell