| 000 | 03420nam a2200709 i 4500 | ||
|---|---|---|---|
| 001 | 10849985 | ||
| 003 | CaPaEBR | ||
| 005 | 20240726104645.0 | ||
| 008 | 140327s2014 nyua foab 001 0 eng d | ||
| 020 |
_a9781606496077 _q((electronic)l(electronic)ctronic)-book |
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| 040 |
_aCaBNVSL _beng _erda _cCaBNVSL _dCaBNVSL |
||
| 050 | 0 | 4 |
_aHF5415 _b.L433 2014 |
| 100 | 1 |
_aWilliams, Veronica A., _e1 |
|
| 245 | 1 | 0 |
_aLeading edge marketing : _bturning technology into value / _cVeronica A. Williams. |
| 250 | _aFirst edition. | ||
| 260 |
_aNew York, New York (222 East 46th Street, New York, NY 10017) : _bBusiness Expert Press, _c(c)2014. |
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| 300 |
_a1 online resource (xiv, 228 pages) : _billustrations. |
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| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_acomputer _bc _2rdamedia |
||
| 338 |
_aonline resource _bcr _2rdacarrier |
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| 347 |
_adata file _2rda |
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| 490 | 1 | _aMarketing strategy collection, | |
| 500 | _aPart of: 2014 digital library. | ||
| 504 | _a1 (page 223.) and index. | ||
| 505 | 0 | 0 |
_aForeword -- _tAcknowledgments -- _tPreface -- _t1. Introduction -- _t2. The basics: the 5 Ps: basic components of the framework -- _t3. The marketing process, putting it into action -- _tEpilogue -- _tNotes -- _tReferences -- _tIndex. |
| 520 | 3 | _aLeading Edge Marketing was inspired by the response to several of my articles and speeches, notably The Five Ps of Marketing (www.The5Ps .com). This book is a comprehensive blueprint of the concepts presented in the article. Leading Edge Marketing is intended for anyone who wants to learn how to identify, create, and deliver a hi-tech product or service that will be purchased by a critical mass of people. It presents the techniques and end-to-end process to produce a profit from products and services. The essence of my book is that it takes old principles, updates them to the current environment, adapts them to technology, and, most importantly, explains how they can be put to work to deliver respectable market share and strong profits...with integrity. Leading Edge Marketing is a comprehensive guide to deliver a winning solution--from concept to profit. Reprinted with permission from The5Ps.com. | |
| 530 |
_a2 _ub |
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| 530 | _aAlso available in printing. | ||
| 538 | _aMode of access: World Wide Web. | ||
| 538 | _aSystem requirements: Adobe Acrobat reader. | ||
| 588 | _aTitle from PDF title page (viewed on March 27, 2014). | ||
| 650 | 0 |
_aTechnology _xMarketing. |
|
| 653 | _aproduct | ||
| 653 | _aprice | ||
| 653 | _apackaging | ||
| 653 | _aplace | ||
| 653 | _apromotion | ||
| 653 | _aThe 5 Ps | ||
| 653 | _amarketing | ||
| 653 | _amanagement | ||
| 653 | _aadvertising | ||
| 653 | _astrategy | ||
| 653 | _aprinciples | ||
| 653 | _atechniques | ||
| 653 | _atools | ||
| 653 | _aprofit | ||
| 653 | _abusiness | ||
| 653 | _ainformation technology | ||
| 653 | _aIT | ||
| 653 | _atelecommunications | ||
| 653 | _acomputing | ||
| 653 | _asoftware | ||
| 653 | _acomputers | ||
| 653 | _aphones | ||
| 653 | _acell phone | ||
| 653 | _aPDA | ||
| 653 | _asystems solution | ||
| 653 | _atablet | ||
| 653 | _achannel | ||
| 856 | 4 | 1 |
_uhttps://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000243.html _zClick here to access this RESOURCE ONLINE | Login using your my.ciu username & password |
| 942 |
_c1 _D _eBEP _hHF5415 _m(c)2014 _QOB _R _x _8NFIC _dCynthia Snell |
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| 999 |
_c73926 _d73926 |
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| 902 |
_a1 _bCynthia Snell _c1 _dCynthia Snell |
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