000			03712nam a2200505 i 4500
001			10496993
003			CaPaEBR
005			20240726104644.0
008			110930s2012 nyu foab 001 0 eng d
020			_a9781606491720 _q((electronic)l(electronic)ctronic)l((electronic)l(electronic)ctronic)ctronic bk.
040			_aCaBNVSL _beng _erda _cCaBNVSL _dCaBNVSL
050	0	4	_aHF5415 _b.I573 2012
100	1		_aMinahan, Stella. _e1
245	1	0	_aThe inscrutable shopper _bconsumer resistance in retail / _cStella Minahan, Sean Sands, Carla Ferraro.
250			_afirst edition.
260			_a[New York, N.Y. (222 East 46th Street, New York, NY 10017) : _bBusiness Expert Press, _c(c)2012.
300			_a1 electronic text (153 pages) : _bdigital file.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
490	1		_aConsumer behavior collection
504			_a1 (pages 123-149) and index.
505	0	0	_aIntroduction -- _tPart I. Retailing and the consumer -- _t1. A brief history of the consumer society -- _t2. A brief history of shopping -- _t3. The inscrutable shopper -- _tPart II. Elements of consumer resistance -- _t4. A model of consumer resistance -- _t5. Responses: mainstream and fringe -- _tPart III. The strategic retailer -- _t6. Implications for retailers -- _t7. Responsible retailing -- _t8. Best practice considerations -- _t9. Conclusion -- _tNotes -- _tReferences -- _tRecommended reading -- _tIndex.
520	3		_aTraditional retail marketing theory has aimed to assist retailers with ideas, suggestions, and methods to attract shoppers and encourage them to spend, and ideally engender loyalty. Attracting shoppers, and encouraging them to purchase, has traditionally involved a range of marketing tactics within the retail environment, such as hanging banners, engaging barkers, playing music, designing elaborate store environments, and spending a continually increasing amount on advertising. We take a different approach with this book and ask the retailer to strategically consider and understand its customer base, particularly the issues surrounding why some customers may, or may not, choose to purchase (or shop) at all: what we define as the inscrutable shopper. While some retailers will not need to do any more than let the customer know that they exist (they have their formula just right), the reality for many retailers is that they are caught up in the business of day-to- day retail operations and lose sight of customer shifts, let alone have the time to consider why customers may not be purchasing. Hence the focus of this book is to provide an understanding of the different customer types that exist today, as a challenge of resistance to consumption.
530			_a2 _ub
530			_aAlso available in printing.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Adobe Acrobat reader.
588			_aTitle from PDF t.p. (viewed on September 30, 2011).
650		0	_aConsumer behavior.
650		0	_aConsumption (Economics)
650		0	_aMarketing.
653			_aConsumer resistance
653			_aanticonsumption
653			_aretail strategy
653			_aconsumer behavior
653			_aenvironmentalism
653			_agreen consumer
653			_aconsumer boycotts
700	1		_aSands, Sean.
700	1		_aFerraro, Carla.
856	4	1	_uhttps://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000076.html _zClick here to access this RESOURCE ONLINE | Login using your my.ciu username & password
942			_c1 _D _eBEP _hHF5415.32 _m(c)2012 _QOB _R _x _8NFIC _dCynthia Snell
999			_c73874 _d73874
902			_a1 _bCynthia Snell _c1 _dCynthia Snell