000			02516nam a2200517 i 4500
001			9781637420911
003			BEP
005			20240726104643.0
008			190417s2021 nyua fob 001 0 eng d
020			_a9781637420911 _q((electronic)l(electronic)ctronic)-book
040			_aCaBNVSL _beng _erda _cCaBNVSL _dCaBNVSL
050	0	4	_aHM1196 _b.H698 2021
100	1		_aTreacy, Tony, _e1
245	1	0	_aHow to become a master of persuasion : _bestablishing value and convincing your customers of it / _cTony Treacy.
250			_aFirst edition.
300			_a1 online resource (xiii, 133 pages) : _billustrations (some color)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
490	1		_aCorporate communication collection,
504			_a4.
505	0	0	_aChapter 1. Why persuasion is at the heart of pitching -- _tChapter 2. Step 1--Communication objective -- _tChapter 3. Step 2--Meeting goal -- _tChapter 4. Step 3--Story plan -- _tChapter 5. Case studies -- _tChapter 6. Step 4--Content -- _tChapter 7. Step 5--Style and language -- _tChapter 8. Step 6--Pitch and presentation -- _tChapter 9. How to use the six-step process.
520	3		_aThis book is perfect for everyone involved in sales who wants to be a better and more persuasive communicator. It is a practical guide that explains what motivates customers, how to identify the best things to talk about, how to control every pitch, and how to persuade customers to buy from you.
530			_a2 _ub
530			_aAlso available in printing.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Adobe Acrobat reader.
588			_aDescription based on PDF viewed 07/31/2021.
650		0	_aPersuasion (Psychology)
650		0	_aCommunication in management.
650		0	_aBusiness communication.
653			_aPitching.
653			_aPresenting.
653			_aBusiness storytelling.
653			_aPersuading.
653			_aCommunicating.
653			_aImpressing.
653			_aInfluencing.
653			_aSpeaking.
653			_aBusiness process.
653			_aWord craft.
655		0	_aElectronic books.
856	4	1	_uhttps://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0001138.html _zClick here to access this RESOURCE ONLINE | Login using your my.ciu username & password
942			_c1 _D _eBEP _hHM1196 _m(c)2021 _QOB _R _x _8NFIC _dCynthia Snell
999			_c73829 _d73829
902			_a1 _bCynthia Snell _c1 _dCynthia Snell