000			03271nam a2200745 i 4500
001			10437032
003			CaPaEBR
005			20241023114823.0
006			m eo d
007			cr cn |||m|||a
008			101222s2010 nyua foab 001 0 eng d
020			_a9781606491744 _qelectronic bk.
024	7		_a10.4128/9781606491744 _2doi
028	5	3	_a2 _bBEP
035			_a(OCoLC)712119338
035			_a(CaBNVSL)gtp00545434
040			_aCaBNVSL _beng _erda _cCaBNVSL _dCaBNVSL
050		4	_aHF5718.3
100	1		_aMizrahi, Janet, _eauthor
245	1	0	_aFundamentals of writing for marketing and public relations : _ba step-by-step guide for quick and effective results / _cJanet Mizrahi.
250			_a1st ed.
264		1	_a[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : _bBusiness Expert Press, _c[(c)2010.]
300			_a1 electronic text (94 pages) : _billustrations, digital file.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
490	1		_aCorporate communication collection, _x2156-8170
504			_aIncludes bibliographical references (pages 85-87) and index.
505	0		_aList of illustrations -- _tAcknowledgments -- _t1. Basic writing guidelines -- _t2. Writing news releases -- _t3. Writing newsletters -- _t4. Writing brochures -- _t5. Writing web copy -- _t6. Writing for social media: blogs and microblogs -- _t7. Media kits -- _tNotes -- _tReferences -- _tIndex.
506			_aAccess restricted to authorized users and institutions.
520	3		_aThis book will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author brings to light a fantastic, easy-to-follow guide that provides the basics needed to write promotional and informational materials. Written in an approachable style, this book contains helpful samples and useful checklists that will make even the most timid writers confident that they have represented their organization's message in a professional manner.
530			_a2 _ub
530			_aAlso available in printing.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Adobe Acrobat reader.
588			_aTitle from PDF t.p. (viewed on December 22, 2010).
650		0	_aBusiness writing.
650		0	_aCommunication in marketing.
650		0	_aPublic relations.
653			_aMarketing style
653			_aPress release
653			_aNews release
653			_aBrochure
653			_aBlog
653			_aMicroblog
653			_aTweet
653			_aNewsletter
653			_aE-newsletter
653			_aWeb copy
653			_aWeb writing
653			_aWebsite
653			_aPublic relations
653			_aMarketing
653			_aWriting
653			_aPitch letter
653			_aMedia kit
653			_aPress kit
653			_aMarcom
655		0	_a[genre]
776	0	8	_iPrint version: _z9781606491737
830		0	_aCorporate communication collection, _x2156-8170.
856	4	0	_uhttps://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000059.html
942			_2lcc _bCIU _cOB _eBEP _QOL _zBEP10437032
999			_c73767 _d73767
902			_c1 _dCynthia Snell