000 03271nam a2200745 i 4500
001 10437032
003 CaPaEBR
005 20241023114823.0
006 m eo d
007 cr cn |||m|||a
008 101222s2010 nyua foab 001 0 eng d
020 _a9781606491744
_qelectronic bk.
024 7 _a10.4128/9781606491744
_2doi
028 5 3 _a2
_bBEP
035 _a(OCoLC)712119338
035 _a(CaBNVSL)gtp00545434
040 _aCaBNVSL
_beng
_erda
_cCaBNVSL
_dCaBNVSL
050 4 _aHF5718.3
100 1 _aMizrahi, Janet,
_eauthor
245 1 0 _aFundamentals of writing for marketing and public relations :
_ba step-by-step guide for quick and effective results /
_cJanet Mizrahi.
250 _a1st ed.
264 1 _a[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
_bBusiness Expert Press,
_c[(c)2010.]
300 _a1 electronic text (94 pages) :
_billustrations, digital file.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _adata file
_2rda
490 1 _aCorporate communication collection,
_x2156-8170
504 _aIncludes bibliographical references (pages 85-87) and index.
505 0 _aList of illustrations --
_tAcknowledgments --
_t1. Basic writing guidelines --
_t2. Writing news releases --
_t3. Writing newsletters --
_t4. Writing brochures --
_t5. Writing web copy --
_t6. Writing for social media: blogs and microblogs --
_t7. Media kits --
_tNotes --
_tReferences --
_tIndex.
506 _aAccess restricted to authorized users and institutions.
520 3 _aThis book will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author brings to light a fantastic, easy-to-follow guide that provides the basics needed to write promotional and informational materials. Written in an approachable style, this book contains helpful samples and useful checklists that will make even the most timid writers confident that they have represented their organization's message in a professional manner.
530 _a2
_ub
530 _aAlso available in printing.
538 _aMode of access: World Wide Web.
538 _aSystem requirements: Adobe Acrobat reader.
588 _aTitle from PDF t.p. (viewed on December 22, 2010).
650 0 _aBusiness writing.
650 0 _aCommunication in marketing.
650 0 _aPublic relations.
653 _aMarketing style
653 _aPress release
653 _aNews release
653 _aBrochure
653 _aBlog
653 _aMicroblog
653 _aTweet
653 _aNewsletter
653 _aE-newsletter
653 _aWeb copy
653 _aWeb writing
653 _aWebsite
653 _aPublic relations
653 _aMarketing
653 _aWriting
653 _aPitch letter
653 _aMedia kit
653 _aPress kit
653 _aMarcom
655 0 _a[genre]
776 0 8 _iPrint version:
_z9781606491737
830 0 _aCorporate communication collection,
_x2156-8170.
856 4 0 _uhttps://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000059.html
942 _2lcc
_bCIU
_cOB
_eBEP
_QOL
_zBEP10437032
999 _c73767
_d73767
902 _c1
_dCynthia Snell