000 03826nam a2200733 i 4500
001 9781952538452
003 BEP
005 20241023114923.0
006 m eo d
007 cr cn |||m|||a
008 190417s2020 nyua fo 001 0 eng d
020 _a9781952538452
_qe-book
035 _a(OCoLC)1196189088
035 _a(CaBNVSL)slc00000744
040 _aCaBNVSL
_beng
_erda
_cCaBNVSL
_dCaBNVSL
043 _an-us---
050 4 _aHF1416.5
100 1 _aHoulier, Laurent,
_eauthor.
245 1 0 _aExporting :
_bkey considerations for international business growth : products, communication, brands, trade shows, channels, culture, and cash /
_cLaurent Houlier and John Blaskey.
250 _aFirst edition.
264 1 _aNew York, New York (222 East 46th Street, New York, NY 10017) :
_bBusiness Expert Press,
_c[(c)2020.]
300 _a1 online resource (xix, 117 pages) :
_billustrations
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _adata file
_2rda
490 1 _aInternational business collection,
_x1948-2760
500 _aIncludes index.
505 0 _aPreface: what this book will do for you. Chapter 1. Products and services: adapting for export markets --
_tChapter 2. Intellectual property (IP): protecting and leveraging brands --
_tChapter 3. Communication: bridging language and cultural gaps --
_tChapter 4. Tradeshows: optimizing and measuring performance --
_tChapter 5. B2B and D2C options: selecting sales channels --
_tChapter 6. Cashflow: balancing prudence and growth --Chapter 7. Culture and behavior: managing organizational disruption --
_tThe way forward: driving success.
506 _aAccess restricted to authorized users and institutions.
520 3 _aThis concise book serves time-starved small to medium enterprise (SME) entrepreneurs, owners, and directors in any industry anywhere in the world who seek international or global development and those studying or teaching international business.
530 _a2
_ub
530 _aAlso available in printing.
538 _aMode of access: World Wide Web.
538 _aSystem requirements: Adobe Acrobat reader.
588 _aDescription based on PDF viewed 09/17/2020.
650 0 _aExport marketing
_zUnited States.
650 0 _aInternational business enterprises
_zUnited States
_xManagement.
650 0 _aInternational trade.
653 _aGlobal development.
653 _aSustainable.
653 _aRisk mitigation.
653 _aMultichannel distribution.
653 _aOmnichannel expansion and globalization
653 _aWorldwide website, e-commerce, e-marketplace, Internet.
653 _aBusiness-to-business (B2B)
653 _aDirect-to-consumer (D2C)
653 _aIntellectual property, trademarks, patents, Web domain registration and protection.
653 _aCompliance, packaging, labeling.
653 _aPricing.
653 _aTranslation, humor.
653 _aCredit insurance, currencies, payment terms, cashflow, incoterms, VAT, custom duty and clearance, tariff.
653 _aDistributor, agent, licensing, franchising, consignment, sale or return, concession, outlet, store, retail, subsidiary, merger, acquisition, joint venture.
653 _aTraffic, literature, presentation.
653 _aInternational payment transactions.
653 _aReturns policy.
655 0 _a[genre]
655 0 _aElectronic books.
700 1 _aBlaskey, John,
_eauthor.
776 0 8 _iPrint version:
_z9781952538445
830 0 _aInternational business collection.
_x1948-2760
856 4 0 _uhttps://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0001006.html
942 _2lcc
_bCIU
_cOB
_eBEP
_QOL
_zBEP9781952538452
999 _c73720
_d73720
902 _c1
_dCynthia Snell