| 000 | 03826nam a2200733 i 4500 | ||
|---|---|---|---|
| 001 | 9781952538452 | ||
| 003 | BEP | ||
| 005 | 20241023114923.0 | ||
| 006 | m eo d | ||
| 007 | cr cn |||m|||a | ||
| 008 | 190417s2020 nyua fo 001 0 eng d | ||
| 020 |
_a9781952538452 _qe-book |
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| 035 | _a(OCoLC)1196189088 | ||
| 035 | _a(CaBNVSL)slc00000744 | ||
| 040 |
_aCaBNVSL _beng _erda _cCaBNVSL _dCaBNVSL |
||
| 043 | _an-us--- | ||
| 050 | 4 | _aHF1416.5 | |
| 100 | 1 |
_aHoulier, Laurent, _eauthor. |
|
| 245 | 1 | 0 |
_aExporting : _bkey considerations for international business growth : products, communication, brands, trade shows, channels, culture, and cash / _cLaurent Houlier and John Blaskey. |
| 250 | _aFirst edition. | ||
| 264 | 1 |
_aNew York, New York (222 East 46th Street, New York, NY 10017) : _bBusiness Expert Press, _c[(c)2020.] |
|
| 300 |
_a1 online resource (xix, 117 pages) : _billustrations |
||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 347 |
_adata file _2rda |
||
| 490 | 1 |
_aInternational business collection, _x1948-2760 |
|
| 500 | _aIncludes index. | ||
| 505 | 0 |
_aPreface: what this book will do for you. Chapter 1. Products and services: adapting for export markets -- _tChapter 2. Intellectual property (IP): protecting and leveraging brands -- _tChapter 3. Communication: bridging language and cultural gaps -- _tChapter 4. Tradeshows: optimizing and measuring performance -- _tChapter 5. B2B and D2C options: selecting sales channels -- _tChapter 6. Cashflow: balancing prudence and growth --Chapter 7. Culture and behavior: managing organizational disruption -- _tThe way forward: driving success. |
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| 506 | _aAccess restricted to authorized users and institutions. | ||
| 520 | 3 | _aThis concise book serves time-starved small to medium enterprise (SME) entrepreneurs, owners, and directors in any industry anywhere in the world who seek international or global development and those studying or teaching international business. | |
| 530 |
_a2 _ub |
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| 530 | _aAlso available in printing. | ||
| 538 | _aMode of access: World Wide Web. | ||
| 538 | _aSystem requirements: Adobe Acrobat reader. | ||
| 588 | _aDescription based on PDF viewed 09/17/2020. | ||
| 650 | 0 |
_aExport marketing _zUnited States. |
|
| 650 | 0 |
_aInternational business enterprises _zUnited States _xManagement. |
|
| 650 | 0 | _aInternational trade. | |
| 653 | _aGlobal development. | ||
| 653 | _aSustainable. | ||
| 653 | _aRisk mitigation. | ||
| 653 | _aMultichannel distribution. | ||
| 653 | _aOmnichannel expansion and globalization | ||
| 653 | _aWorldwide website, e-commerce, e-marketplace, Internet. | ||
| 653 | _aBusiness-to-business (B2B) | ||
| 653 | _aDirect-to-consumer (D2C) | ||
| 653 | _aIntellectual property, trademarks, patents, Web domain registration and protection. | ||
| 653 | _aCompliance, packaging, labeling. | ||
| 653 | _aPricing. | ||
| 653 | _aTranslation, humor. | ||
| 653 | _aCredit insurance, currencies, payment terms, cashflow, incoterms, VAT, custom duty and clearance, tariff. | ||
| 653 | _aDistributor, agent, licensing, franchising, consignment, sale or return, concession, outlet, store, retail, subsidiary, merger, acquisition, joint venture. | ||
| 653 | _aTraffic, literature, presentation. | ||
| 653 | _aInternational payment transactions. | ||
| 653 | _aReturns policy. | ||
| 655 | 0 | _a[genre] | |
| 655 | 0 | _aElectronic books. | |
| 700 | 1 |
_aBlaskey, John, _eauthor. |
|
| 776 | 0 | 8 |
_iPrint version: _z9781952538445 |
| 830 | 0 |
_aInternational business collection. _x1948-2760 |
|
| 856 | 4 | 0 | _uhttps://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0001006.html |
| 942 |
_2lcc _bCIU _cOB _eBEP _QOL _zBEP9781952538452 |
||
| 999 |
_c73720 _d73720 |
||
| 902 |
_c1 _dCynthia Snell |
||