000			04510nam a2200493 i 4500
001			10373441
003			CaPaEBR
005			20241023114819.0
006			m eo d
007			cr cn |||m|||a
008			090426s2009 nyu foab 001 0 eng d
020			_a9781606490099 _qelectronic bk.
035			_a(CaBNVSL)gtp00534556
035			_a(OCoLC)608624970
035			_a(CaBNVSL)gtp00534556
040			_aCaBNVSL _beng _erda _cCaBNVSL _dCaBNVSL
050		4	_aHF1416
100	1		_aZou, Shaoming, _eauthor
245	1	0	_aExport marketing strategy : _btactics and skills that work / _cShaoming Zou, Daekwan Kim, S. Tamer Cavusgil.
250			_a1st ed.
264		1	_a[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : _bBusiness Expert Press, _c[(c)2009.]
300			_a1 electronic text (vii, 362 pages) : _bdigital file.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
490	1		_aInternational business collection
504			_aIncludes bibliographical references (pages 333-338) and index.
505	0		_aChapter 1. Introduction, export marketing strategy -- _tChapter 2. Assessing company readiness to export -- _tChapter 3. Researching and selecting export markets -- _tChapter 4. Exploring international entry modes -- _tChapter 5. Partnering strategies -- _tChapter 6. Developing an export marketing plan -- _tChapter 7. Working with facilitating and support firms -- _tChapter 8. Budgeting for exporting -- _tChapter 9. Analyzing the legal environment of exporting -- _tChapter 10. Managing logistics and supply chain in exporting -- _tChapter 11. Understanding foreign cultures -- _tChapter 12. Product adaptation -- _tChapter 13. Advertising and promotion in export -- _tChapter 14. Export costing -- _tChapter 15. Pricing for export markets -- _tChapter 16. Financial aspects and payments in exporting -- _tChapter 17. Managing export operations.
506			_aRestricted to libraries which purchase an unrestricted PDF download via an IP.
520			_aExport is the oldest form of international marketing and is still one of the most popular strategies for a firm to reach foreign markets. For many firms, exporting is an important strategic initiative for growth and a vital part of their business operations. Without success in exporting, many firms may not survive or prosper in the intensely competitive marketplace. Unfortunately, successful export marketing is not easy, and many firms lack a good understanding of the fundamentals of effective export marketing strategies and operations. This handbook of export marketing strategy presents a comprehensive and practical guide for firms interested in participating and succeeding in export marketing. Drawing on their sustained research in export marketing and knowledge of the literature, the authors introduce a systematic process for a firm to assess its readiness to export, identify and select viable export markets, explore suitable forms in which to enter foreign markets, develop an effective export marketing plan, work with export facilitating firms, set an export budget, manage the supply chain and logistics in exporting, analyze foreign cultures, adapt the product and promotion, set export prices, receive payment for exported products, and manage and control export transactions. They cover various aspects of a successful export marketing program, discuss detailed tasks and considerations involved in each aspect, and present a set of practical guidelines for firms to follow when making export marketing decisions. The book balances strategic considerations with operational issues and theoretical rationales with practical applications. By reading this book, managers will master the art and science of successful exporting and learn a strategic approach to helping their firms succeed in export marketing.
530			_a2 _ub
530			_aAlso available in printing.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Adobe Acrobat reader.
588			_aTitle from PDF t.p. (viewed on April 26, 2009).
650		0	_aExport marketing.
655		0	_a[genre]
700	1		_aKim, Daekwan.
700	1		_aCavusgil, S. Tamer.
830		0	_aInternational business collection
856	4	0	_uhttps://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000002.html
942			_2lcc _bCIU _cOB _eBEP _QOL _zBEP10373441
999			_c73719 _d73719
902			_c1 _dCynthia Snell