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001 10373427
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006 m eo d
007 cr cn |||m|||a
008 090608s2009 nyu foab 001 0 eng d
020 _a9781606490303
_qelectronic bk.
035 _a(CaBNVSL)gtp00534813
035 _a(OCoLC)608624940
035 _a(CaBNVSL)gtp00534813
040 _aCaBNVSL
_beng
_erda
_cCaBNVSL
_dCaBNVSL
050 4 _aHM741
100 1 _aCarpenter, Mason Andrew,
_d1961-,
_eauthor
245 1 3 _aAn executive's primer on the strategy of social networks /
_cMason A. Carpenter.
250 _a1st ed.
264 1 _a[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
_bBusiness Expert Press,
_c[(c)2009.]
300 _a1 electronic text (vii, 114 pages) :
_bdigital file.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _adata file
_2rda
490 1 _aStrategic management collection
504 _aIncludes bibliographical references (pages 107-109) and index.
505 0 _aIntroduction --
_tChapter 1. Social network essentials --
_tChapter 2. Social networks and individual performance --
_tChapter 3. Creating useful social networks --
_tChapter 4. Social networks and collaboration --
_tChapter 5. Social networks in action --
_tChapter 6. Ethical considerations with social network analysis --
_tAppendix A. Network terms and measures --
_tAppendix B. A brief survey of your social network --
_tAppendix C. Attitudes and behaviors conducive to building useful social networks --
_tAppendix D. Additional readings and cases on social networks --
_tNotes --
_tReferences --
_tIndex.
506 _aRestricted to libraries which purchase an unrestricted PDF download via an IP.
520 3 _aThe purpose of this primer is to provide executives with an overview of social network research as it relates to individual, group, and organizational learning; innovation; and performance. Too often, when social networks are mentioned, managers think of Internet sites such as LinkedIn, Facebook, or MySpace. While social networking Web sites are part of the landscape of social network research, they are the tip of the iceberg in terms of what we know about social networks and the benefits of managing network structure. Chapter 1 identifies the key conceptual underpinnings of social network theory and social network analysis. Chapter 2 relates how social network theory predicts individual promotion and resource acquisition, while chapter 3 helps you understand and develop tactics for making your social network useful. Chapter 4 extends this work to show how the fruits of team collaboration are dependent on social network characteristics. Chapter 5 looks at social networks through a strategic lens, drawing on examples from Procter and Gamble (the connect and develop model), McKinsey (social networks as invisible organizational structure), and Accenture (innovation in a flat world). Finally, Chapter 6 identifies some of the key ethical issues accompanying social network analysis.
530 _a2
_ub
530 _aAlso available in printing.
538 _aMode of access: World Wide Web.
538 _aSystem requirements: Adobe Acrobat reader.
588 _aTitle from PDF t.p. (viewed on June 8, 2009).
650 0 _aSocial networks.
650 0 _aBusiness networks.
650 0 _aBusinesspeople
_xSocial networks.
655 0 _a[genre]
830 0 _aStrategic management collection
856 4 0 _uhttps://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000009.html
942 _2lcc
_bCIU
_cOB
_eBEP
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999 _c73716
_d73716
902 _c1
_dCynthia Snell