000 04399nam a2200565 i 4500
001 9781948976503
003 BEP
005 20241023114910.0
006 m eo d
007 cr cn |||m|||a
008 181212s2019 nyua foab 001 0 eng d
020 _a9781948976503
_qe-book
035 _a(OCoLC)1079006444
035 _a(CaBNVSL)swl000408801
040 _aCaBNVSL
_beng
_erda
_cCaBNVSL
_dCaBNVSL
043 _aa-cc---
050 4 _aHF5548.325.C6
100 1 _aKrokou, Danai,
_eauthor.
245 1 0 _aEntering the Chinese e-merging market /
_cDanai Krokou.
250 _aFirst edition.
264 1 _aNew York, New York (222 East 46th Street, New York, NY 10017) :
_bBusiness Expert Press,
_c[(c)2019.]
300 _a1 online resource (204 pages) :
_billustrations.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _adata file
_2rda
490 1 _aInternational business collection,
_x1948-2760
504 _aIncludes bibliographical references (pages 195-197) and index.
505 0 _aChina's e-tail revolution: why China and why sell online --
_tOnline consumer behavior in China --
_tWhat do they value most? --
_tHow to market your products and services online --
_tThe big two: WeChat and Sina Weibo --
_tHow to market on WeChat --
_tHow to market on Weibo --
_tThe Taobao phenomenon: can you beat the giant? --
_tHow to sell online --
_tAlternative solutions --
_tPayment methods --
_tDigital laws and regulations in China --
_tKey strategies for different company types --
_tManaging practical challenges --
_tThe future of e-commerce and technology in China --
_tThe future of Chinese retail --
_tChina going global --
_tFinal thoughts and recommendations --
_t2018 digital China in numbers --
_tUseful links and references --
_tBibliography --
_tAbout the author --
_tIndex.
506 _aAccess restricted to authorized users and institutions.
520 3 _aOver the past decades China gained the reputation of being the world's factory, focusing solely on manufacturing exports. This is about to change. The role of e-commerce is tremendously important in the context of the Chinese government's stated goal of relying less on exports to the recession-stricken West and focusing more on domestic consumption as a driver for further economic growth. This growth is largely underpinned by China's online population, which is currently the largest online population worldwide. This book is aimed at assisting Western entrepreneurs, SMEs (small and medium-sized enterprises) and investors to understand and ideally enter the Chinese e-merging market. It is designed to work as a step-by-step guide to the online marketplace environment in China. E-Commerce is an easy, fast, and cost-effective way of entering the Chinese market compared to more traditional ways of entry. Chinese e-commerce offers great opportunities for high profit gains to Western companies seeking to do business in China without the hurdle of heavy upfront investment. Entering the Chinese e-Merging Market provides a detailed overview of the Chinese online market and proposes different strategies available to foreign companies seeking to enter and remain competitive in this tremendously challenging and profitable market that is 21st century China. It provides practical advice, updated data, and relevant links for further reference that Western SMEs, investors, entrepreneurs, and business owners can use to establish their online presence in China.
530 _a2
_ub
530 _aAlso available in printing.
538 _aMode of access: World Wide Web.
538 _aSystem requirements: Adobe Acrobat reader.
588 _aTitle from PDF title page (viewed on December 12, 2018).
650 0 _aElectronic commerce
_zChina.
653 _aChinese e-commerce
653 _aChinese online market
653 _aChinese e-tail
653 _aChina social media marketing
653 _aChina investment
653 _aChina marketing strategy
653 _aChina marketing
655 0 _a[genre]
776 0 8 _iPrint version:
_z9781948976497
830 0 _aInternational business collection.
_x1948-2760
856 4 0 _uhttps://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000836.html
942 _2lcc
_bCIU
_cOB
_eBEP
_QOL
_zBEP9781948976503
999 _c73687
_d73687
902 _c1
_dCynthia Snell