000			06073nam a2200589 i 4500
001			10364229
003			CaPaEBR
005			20240726104640.0
008			091106s2009 nyu foab 001 0 eng d
020			_a9781606490365 _q((electronic)l(electronic)ctronic)l((electronic)l(electronic)ctronic)ctronic bk.
040			_aCaBNVSL _beng _erda _cCaBNVSL _dCaBNVSL
050	0	4	_aHF1416 _b.E447 2009
100	1		_aCzinkota, Michael R. _e1
245	1	0	_aEmerging trends, threats, and opportunities in international marketing _bwhat executives need to know / _cMichael R. Czinkota, Ilkka A. Ronkainen, and Masaaki Kotabe.
250			_afirst edition.
260			_a[New York, N.Y. (222 East 46th Street, New York, NY 10017) : _bBusiness Expert Press, _c(c)2009.
300			_a1 electronic text (xxi, 378 pages) : _bdigital file.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
490	1		_aInternational business collection,
504			_a2
505	0	0	_aPart I. Marketing in an uncertain world. Chapter 1. Freedom and international marketing: Janis Joplin's candidacy as patron of the field / Michael R. Czinkota -- _tChapter 2. A forecast of globalization international business and trade: report from a Delphi study / Michael R. Czinkota and Ilkka A. Ronkainen -- _tChapter 3. The policy gap in international marketing / Michael R. Czinkota -- _tChapter 4. Export promotion: a framework for finding opportunity in change / Michael R. Czinkota -- _tChapter 5. An analysis of the global position of U.S manufacturing / Michael R. Czinkota.
505	0	0	_aPart II. Competition from (Re)emerging markets. Chapter 6. Have lunch or be lunch: smaller firms thrive in vulnerable markets / Michael R. Czinkota and Ilkka A. Ronkainen -- _tChapter 7. Export strategies and performance of firms from emerging economies: evidence from Brazil, Chile and Mexico / Preet S. Aulakh, Masaaki Kotabe, and Hildy Teegen -- _tChapter 8. Strategic alliances in emerging Latin America: a view from Brazilian, Chilean, and Mexican companies / Masaaki Kotabe ... and others -- _tChapter 9. Marketing's contribution to the transformation of Central and Eastern Europe / Reiner Springer and Michael R. Czinkota -- _tChapter 10. Three dimensional: the markets of Japan, Korea and China are far from homogeneous / Masaaki Kotabe and Crystal Jiang.
505	0	0	_aPart III. Global sourcing and supply chain. Chapter 11. Global sourcing strategy and sustainable competitive advantage / Masaaki Kotabe and Janet Y. Murray -- _tChapter 12. Outsourcing, performance, and the role of e-commerce: a dynamic perspective / Masaaki Kotabe, Michael J. Mol, and Janet Y. Murray -- _tChapter 13. Outsourcing service activities: gaining access to new ideas and flexibility will allow service-buying firms to remain competitive / Masaaki Kotabe and Janet Y. Murray -- _tChapter 14. An evolutionary-stage model of outsourcing and competence destruction: a triad comparison of the consumer electronics industry / Masaaki Kotabe, Michael J. Mol, and Sonia Ketkar -- _tChapter 15. The overlooked potential for outsourcing in Eastern Europe / Detlev Hoch, Michal Kwiecinski, and Peter Peters -- _tChapter 16. How to be an outsourcing virtuoso / Vinay Couto and Ashok Divakaran.
505	0	0	_aPart IV. Meeting old and new global challenges. Chapter 17. The brand challenge: are global brands the right choice for your company / Johny K. Johansson and Ilkka A. Ronkainen -- _tChapter 18. Spanning the globe: winning over the antiglobals / Claudiu V. Dimofte, Johny K. Johansson and Ilkka A. Ronkainen -- _tChapter 19. The effects of terrorism on international marketing / Michael R. Czinkota and Gary Knight -- _tChapter 20. Taking a calmer view: the financial sector's prospects in the wake of crisis may be better than you think / Klaus-Peter Gushurst, Ivan de Souza, and Vanessa Wallace -- _tChapter 21. Evolution on the global stage: their raw potential is clear, but Chinese companies will have to master the imperatives of "soft power" to reach the next level of international growth / Edward Tse, Andrew Cainey, and Ronald Haddock -- _tChapter 22. Going from global trends to corporate strategy will your business catch them before they catch it / Wendy M. Becker and Vanessa M. Freeman -- _tPermissions -- _tIndex.
520	0		_aThe context of international business has evolved over the years and has always reflected the climate of the time. Three major changes that have taken place in the last decade or so should be noted. First, the landscape of the global economy changed drastically in the last decade or so. Second, the explosive growth of information technology tools, including the Internet and electronic commerce (e-commerce), has had a significant effect on the way we do business internationally. Third, it is an underlying human tendency to desire to be different when there are economic and political forces of convergence (often referred to as globalization).
530			_a2 _ub
530			_aAlso available in printing.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Adobe Acrobat reader.
588			_aTitle from PDF t.p. (viewed on November 6, 2009).
650		0	_aExport marketing.
653			_aGlobalization
653			_aGlobal trends
653			_aExporting
653			_aTrade policy
653			_aCorporate strategy
653			_aStrategic alliances
653			_aGlobal sourcing
653			_aGlobal supply chain
653			_aOutsourcing
653			_aCompetitive advantage
653			_aEmerging markets
653			_aRegional transformation
653			_aTerrorism
700	1		_aRonkainen, Ilkka A.
700	1		_aKotabe, Masaaki.
856	4	1	_uhttps://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000016.html _zClick here to access this RESOURCE ONLINE | Login using your my.ciu username & password
942			_c1 _D _eBEP _hHF1416 _m(c)2009 _QOB _R _x _8NFIC _dCynthia Snell
999			_c73677 _d73677
902			_a1 _bCynthia Snell _c1 _dCynthia Snell