| 000 | 04925nam a2200769 i 4500 | ||
|---|---|---|---|
| 001 | 9781637421147 | ||
| 003 | BEP | ||
| 005 | 20241023114933.0 | ||
| 006 | m eo d | ||
| 007 | cr cn |||m|||a | ||
| 008 | 190417s2021 nyu fob 001 0 eng d | ||
| 020 |
_a9781637421147 _qe-book |
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| 035 | _a(OCoLC)1267358816 | ||
| 035 | _a(CaBNVSL)slc00001786 | ||
| 040 |
_aCaBNVSL _beng _erda _cCaBNVSL _dCaBNVSL |
||
| 050 | 4 | _aHF5438.25 | |
| 100 | 1 |
_aCochran, Sara L., _d1981- _eauthor. |
|
| 245 | 1 | 0 |
_aDirect selling : _ba global and social business model / _cSara L. Cochran, Anne T. Coughlan, Victoria L. Crittenden, William F. Crittenden, Linda K. Ferrell, O.C. Ferrell, W. Alan Luce, Robert A. Peterson. |
| 250 | _aFirst edition. | ||
| 264 | 1 |
_aNew York, New York (222 East 46th Street, New York, NY 10017) : _bBusiness Expert Press, _c[(c)2021.] |
|
| 300 | _a1 online resource (xv, 151 pages) | ||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 347 |
_adata file _2rda |
||
| 490 | 1 |
_aSelling and sales force management collection, _x2161-8917 |
|
| 504 | _a2 | ||
| 505 | 0 |
_aChapter 1. Entrepreneurial underpinnings of direct selling / Sara L. Cochran -- _tChapter 2. Direct selling--from camels to cyberspace / W. Alan Luce and Victoria L. Crittenden -- _tChapter 3. Direct selling distributor compensation plans / Anne T. Coughlan -- _tChapter 4. Ethics and compliance in direct selling / Linda K. Ferrell and O.C. Ferrell -- _tChapter 5. Direct selling in the global marketplace / William F. Crittenden and Victoria L. Crittenden -- _tChapter 6. On the beneļ¬ts of direct selling / Robert A. Peterson -- _tChapter 7. Opportunities and challenges in direct selling / Victoria L. Crittenden and William F. Crittenden. |
|
| 506 | _aAccess restricted to authorized users and institutions. | ||
| 520 | 3 | _aFor scholars, this book is built on a strong foundation of valid and reliable research endeavors. The authors have published research on direct selling in high quality, reputable and peer-reviewed academic and practitioner journals. Thus, this book can add foundationally to the research efforts of academics who are conducting research in a wide variety of topics (such as sales, women empowerment, business strategy, ethics, distribution models, gig economy, and global entry - to name a few), as well as to members of the press who want reliable and valid content upon which to build their stories. The book's content is also particularly informative for policymakers at the local, state, national, and international levels. For students, reading this book will offer a variety of insights, particularly related to the intricacies of channel selection and design. Direct Selling: A Global and Social Business Model is a collective project from eight academics and practitioners who have dedicated much of their careers to understanding direct selling as both a go-to-market strategy and a channel of distribution and to capturing the people who are the foundation of direct selling. The pages of this book bring together a wealth of research and knowledge that can inform a broad spectrum of constituents about the economic and social benefits of direct selling, while also providing detail and clarity on key issues related to direct selling as a sustainable business model. | |
| 530 |
_a2 _ub |
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| 530 | _aAlso available in printing. | ||
| 538 | _aMode of access: World Wide Web. | ||
| 538 | _aSystem requirements: Adobe Acrobat reader. | ||
| 588 | _aDescription based on PDF viewed 09/06/2021. | ||
| 650 | 0 | _aDirect selling. | |
| 650 | 0 | _aDirect marketing. | |
| 653 | _aDirect selling. | ||
| 653 | _aSocial selling. | ||
| 653 | _aEmpowering people. | ||
| 653 | _aBusiness model. | ||
| 653 | _aChannel of distribution. | ||
| 653 | _aGig economy. | ||
| 653 | _aIndependent contractors. | ||
| 653 | _aMicro-entrepreneurs. | ||
| 653 | _aEntrepreneurial spirit. | ||
| 653 | _aCompensation plans. | ||
| 653 | _aEthics and compliance. | ||
| 653 | _aGo-to-market strategy. | ||
| 653 | _aHigh tech--high touch. | ||
| 653 | _aCode of ethics. | ||
| 653 | _aSelf-efficacy. | ||
| 653 | _aB2C marketplace. | ||
| 653 | _aEconomic and social benefits. | ||
| 655 | 0 | _a[genre] | |
| 655 | 0 | _aElectronic books. | |
| 700 | 1 |
_aCoughlan, Anne T., _eauthor. |
|
| 700 | 1 |
_aCrittenden, Victoria Lynn, _eauthor. |
|
| 700 | 1 |
_aCrittenden, William F., _eauthor. |
|
| 700 | 1 |
_aFerrell, Linda K., _eauthor. |
|
| 700 | 1 |
_aLuce, W. Alan, _eauthor. |
|
| 700 | 1 |
_aPeterson, Robert A., _eauthor. |
|
| 776 | 0 | 8 |
_iPrint version: _z9781637421130 |
| 830 | 0 |
_aSelling and sales force management collection. _x2161-8917 |
|
| 856 | 4 | 0 | _uhttps://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0001146.html |
| 942 |
_2lcc _bCIU _cOB _eBEP _QOL _zBEP9781637421147 |
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| 999 |
_c73632 _d73632 |
||
| 902 |
_c1 _dCynthia Snell |
||