000			03817nam a2200625 i 4500
001			9781637420355
003			BEP
005			20241023114928.0
006			m eo d
007			cr cn |||m|||a
008			190417s2021 nyu fob 001 0 eng d
020			_a9781637420355 _qe-book
035			_a(OCoLC)1237837484
035			_a(CaBNVSL)slc00001183
040			_aCaBNVSL _beng _erda _cCaBNVSL _dCaBNVSL
050		4	_aHF5415.1265
100	1		_aRogers, Jessica L., _eauthor.
245	1	4	_aThe digital marketing landscape : _bcreating a synergistic consumer experience / _cJessica L. Rogers.
250			_aFirst edition.
264		1	_aNew York, New York (222 East 46th Street, New York, NY 10017) : _bBusiness Expert Press, _c[(c)2021.]
300			_a1 online resource (xiv, 85 pages)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
490	1		_aDigital and social media marketing and advertising collection, _x2333-8830
500			_aIncludes bibliographical references (pages 77-80) and index.
505	0		_aChapter 1. The digital brand experience -- _tChapter 2. A framework for search -- _tChapter 3. Social media to create and nurture relationships -- _tChapter 4. Mobile and e-mail as part of the customer experience -- _tChapter 5. Data driven decision making -- _tChapter 6. The synergistic relationship
506			_aAccess restricted to authorized users and institutions.
520	3		_aThe field of marketing has seen an evolution in how brands communicate with consumers, how consumers communicate with brands, and how consumers communicate with one another. Digital technologies such as mobile phones, the internet, social media, and email contribute to what is known as the digital marketing landscape. Digital marketing offers unique ways to meet consumers where they are, engage with potential and existing consumers, capture the voice of the consumer; allow consumers to be part of a brand narrative. This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes. This book offers an overview of the digital marketing landscape and how the various elements of digital can work synergistically. When the power of an integrated digital strategy is optimized, both consumers and brands benefit.The Digital Marketing Landscape serves as a practical guide for both students and professionals in a variety of settings. Readers will become familiar with terminology, understand how the different areas of digital marketing connect and work together, and gain the knowledge needed to generate valuable and actionable managerial insights for more informed decision-making.
530			_a2 _ub
530			_aAlso available in printing.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Adobe Acrobat reader.
588			_aDescription based on PDF viewed 02/18/2021.
650		0	_aInternet marketing.
650		0	_aDigital media.
650		0	_aElectronic commerce.
653			_aBlogging.
653			_aOnline experience.
653			_aDigital marketing.
653			_aSocial media marketing.
653			_aSEO.
653			_aSEM.
653			_aPPC.
653			_aE-mail marketing.
653			_aContent marketing.
653			_aBranding.
655		0	_a[genre]
655		0	_aElectronic books.
776	0	8	_iPrint version: _z9781637420348
830		0	_aDigital and social media marketing and advertising collection. _x2333-8830
856	4	0	_uhttps://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0001072.html
942			_2lcc _bCIU _cOB _eBEP _QOL _zBEP9781637420355
999			_c73628 _d73628
902			_c1 _dCynthia Snell