000			04025nam a2200625 i 4500
001			10373430
003			CaPaEBR
005			20241023114820.0
006			m eo d
007			cr cn |||m|||a
008			090620s2009 nyua foab 001 0 eng d
020			_a9781606490440 _qelectronic bk.
024	7		_a10.4128/9781606490440 _2doi
028	5	3	_a1 _bBEP
035			_a(CaPaEBR)10373430
035			_a(OCoLC)608624952
035			_a(CaBNVSL)gtp00534844
040			_aCaBNVSL _beng _erda _cCaBNVSL _dCaBNVSL
050		4	_aHD69.B7
100	1		_aFinskud, Lars, _eauthor
245	1	0	_aDeveloping winning brand strategies / _cLars Finskud.
250			_a1st ed.
264		1	_a[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : _bBusiness Expert Press, _c[(c)2009.]
300			_a1 electronic text (104 pages : illustrations) : _bdigital file.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
490	1		_aMarketing strategy collection
500			_a"First published by Vola Press Ltd., London 2003."
504			_aIncludes bibliographical references (pages [99.) and index.
505	0		_aIntroduction -- _tCompeting for choice -- _tUncovering hidden potential for growth -- _tBalancing stakeholder choices -- _tManaging the dynamics of brand performance -- _tBuilding brand competencies for competitive advantage -- _tAppendix: The evolution of business strategy -- _tNotes -- _tReferences --Index.
506			_aAccess restricted to authorized users and institutions.
520	3		_aEvery manager knows that robust strategy plays a crucial role in any enterprise. Yet, for all the publications that have been written on the subject, three things remain true. Strategy is complex, many companies still get it wrong, and driving organic growth in maturing markets is increasingly challenging. Existing tools and approaches have been valuable but increasingly tend to be insufficient for identifying growth in today's mature and competitive markets. It is only through developing detailed understanding, with a fairly high level of granularity, of what actually drives brand performance and how these drivers can be influenced that incremental growth opportunities become clear. Developing Winning Brand Strategies introduces, at a high level, the actual relationships between branding, strategy, and corporate performance. It provides a fresh perspective on, and approach for, developing robust customer-focused strategy and describes the important role of the brand in competing successfully for stakeholder choice. Consumer choice does not materialize spontaneously. To win, companies need to ascertain how consumers choose and churn between competing brands, what drives their brands' selection, and how to target effectively in order to recruit new consumers while retaining existing ones. Brands play a pivotal role in this process: They are the vehicles, or focal points, that businesses use in competing for choice. The proposition, qualities, image, and values that businesses embed in their brands are the basis for winning customer loyalty.
530			_a2 _ub
530			_aAlso available in printing.
538			_aMode of access: World Wide Web.
588			_aTitle from PDF t.p. (viewed on June 20, 2009).
650		0	_aBranding (Marketing)
653			_aBrand strategy
653			_aMarketing strategy
653			_aStrategic management
653			_aCompetitive strategy
653			_aStrategy dynamics
653			_aBrand dynamics
653			_aSystem dynamics
653			_aStrategy simulations
653			_aLoyalty management
653			_aROI on marketing
653			_aCompeting for Choice
655		0	_a[genre]
830		0	_aMarketing strategy collection
856	4	0	_uhttps://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000012.html
942			_2lcc _bCIU _cOB _eBEP _QOL _zBEP10373430
999			_c73626 _d73626
902			_c1 _dCynthia Snell