000			02625cam a2200397 i 4500
001			ocn468429432
003			OCoLC
005			20240726083526.0
008			090113s2010 cau 000 0 eng
020			_a9781412934299
040			_aUKM _beng _erda _cUKM _dDLC _dNLE _dYDXCP _dCNAUC _dA7U _dBDX _dTULIB _dUKMGB _dOCLCF _dSBI
050	0	4	_aHF5823.H122.A384 2010
050	0	4	_aHF5823
245	0	0	_aAdvertising / _cedited by Chris Hackley. _hPR
260			_aLos Angeles : _bSAGE, _c(c)2010.
300			_a3 volumes ; _c25 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490	1		_aSAGE library in marketing
504			_a1
505	0	0	_aVOLUME 1: Advertising management -- _tVOLUME 2: Advertising culture -- _tVOLUME 3: Advertising science.
520	0		_aThe study of advertising is a heated and expansive forum, with research diverging along methodological, semantic, and often political lines. This eclectic, extensive, and inclusive collection draws together the diverse literature with a view to organizing and making sense of the state of play of advertising research, with papers drawn not only from the major international advertising journals, but also widely across the social sciences. Accommodating statistical, behavioral, and interpretive perspectives, this three-volume set is organized into three broad categories. Volume One looks at advertising management, including creativity, agency/client relations, campaign planning and effectiveness, media planning, and brand communications. Volume Two looks at the cultural influence of advertising, including its ideological character, theoretical influences, and cross-cultural aspects. Volume Three looks at advertising science: the experimental and survey data-gathering methods involved in measuring advertising effectiveness. ;
530			_a2
530			_a2 _uhttps://ciu.libwizard.com/f/copyright-requests
650		0	_aAdvertising.
700	1		_aHackley, Christopher E.
700	1		_e5
830		0	_aSAGE library of marketing.
907			_a.b17065574 _b08-13-14 _c08-13-14
942			_cBK _hHF _m2010 _i2018-07-15 _k0.00 _2ddc _w939.89
945			_g1 _i31923001863121 _j2 _lcimc _o- _p0.00 _q- _r- _s- -- _t61 _u0 _v0 _w0 _x0 _y.i20128460 _z08-13-14
945			_g1 _i31923001863139 _j2 _lcimc _o- _p0.00 _q- _r- _s- -- _t61 _u0 _v0 _w0 _x0 _y.i20128472 _z08-13-14
945			_g1 _i31923001863147 _j2 _lcimc _o- _p0.00 _q- _r- _s- -- _t61 _u0 _v0 _w0 _x0 _y.i20128484 _z08-13-14
998			_b08-13-14 _cm _da
999			_c7361 _d7361
902			_a1 _bCynthia Snell _c1 _dCynthia Snell