000			02520cam a2200397 i 4500
001			ocn496555171
003			OCoLC
005			20240726083526.0
008			090223s2010 caua 000 0 eng
020			_a9781848602083
040			_aUKM _beng _erda _cUKM _dDLC _dNLE _dYR _dYDXCP _dBTCTA _dBWX _dCDX _dNJR _dUKMGB _dOCLCF _dSBI
050	0	4	_aHD69.R573.B736 2010
050	0	4	_aHD69
245	0	0	_aBrand management / _cedited by Francesca Dall'Olmo Riley. _hPR
260			_aLos Angeles : _bSAGE, _c(c)2010.
300			_a4 volumes : _billustrations ; _c24 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490	1		_aSAGE library in marketing
500			_aHow do brands happen? How are brands defined? How is brand equity measured and accounted for? How has globalization and the move towards no-name or generic brands affected the strength of existing brands? How are brands managed? How do brands re-brand themselves as corporately responsible and ethical? What are brand alliances and how are they changing the ways brands are marketed? Overall, this four-volume set provides a comprehensive overview of brand management literature, documenting the persisting theoretical debates, current challenges, and the consequent literature development. This set also includes of a variety of perspectives on brand management originating from European and Australian, as well as American researchers. ;
504			_a1
505	0	0	_avolume 1. Fundamental elements of branding -- _tvolume 2. Conceptualising and measuring brand equity -- _tvolume 3. Brand strategies -- _tvolume 4. Brand management systems. "
530			_a2
650		0	_aBrand name products _xManagement.
650		0	_aBranding (Marketing)
700	1		_aRiley, Francesca Dall'Olmo.
830		0	_aSAGE library of marketing.
907			_a.b17065562 _b08-13-14 _c08-13-14
942			_cBK _hHD _m2010 _i2018-07-15 _k0.00 _2ddc _w208.18
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998			_b08-13-14 _cm _da
999			_c7360 _d7360
902			_a1 _bCynthia Snell _c1 _dCynthia Snell