000			04412nam a2200757 i 4500
001			10830081
003			CaPaEBR
005			20241023114832.0
006			m eo d
007			cr cn |||m|||a
008			140125s2014 nyua foab 001 0 eng d
020			_a9781606498972 _qe-book
035			_a(OCoLC)869630637
035			_a(CaBNVSL)swl00403089
040			_aCaBNVSL _beng _erda _cCaBNVSL _dCaBNVSL
050		4	_aHF5415.5
100	1		_aLowenstein, Michael W., _d1942-, _eauthor.
245	1	0	_aCustomers inside, customers outside : _bdesigning and succeeding with enterprise customer-centricity concepts, practices, and applications / _cMichael W. Lowenstein.
250			_aFirst edition.
264		1	_aNew York, New York (222 East 46th Street, New York, NY 10017) : _bBusiness Expert Press, _c[(c)2014.]
300			_a1 online resource (xxi, 129 pages) : _billustrations.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
490	1		_aMarketing strategy collection, _x2150-9662
500			_aPart of: 2013 digital library.
504			_aIncludes bibliographical references (pages 125-126) and index.
505	0		_a1. The customer-centric enterprise -- _t2. Customer and brand decision making and influence -- _t3. Customer behavior measurement -- _t4. Big customer data -- _t5. Customer strategy and tactics (branding, communications, and relationships) -- _tAfterword -- _tEpilogue -- _tAbout the author -- _tNotes -- _tReferences -- _tIndex.
506			_aAccess restricted to authorized users and institutions.
520	3		_aOver the past several years, leading companies have entered a period of marketing and operational convergence, or intersection. During this time, those of us who actively follow, and consult in, such trends are witnessing significant multichannel media application (and resultant omnichannel application by consumers), along with more effective and pervasive customer data gathering, analysis, and application, a stronger enterprise-wide focus on customers, and recognition by senior executives that a dedicated high-level function, supported by a team and sufficient resources, is needed to lead and manage the customer experience. One of my business heroes is direct marketing pioneer, adman Les Wunderman. In the late 1960s, speaking about the future of interactive media, customer relationships, and customer experiences, he predicted many of the realities and challenges we are seeing today. The past decade has brought profound changes to consumer decision making and approaches to customer experience and marketing. Significant advances in communication technology are, at the same time, impacting all marketers and enterprises and in a big way. Marketers have to adjust their budgeting, relationship building, omnichannel influence and personalization methods, "Big Data" generation, analytics, and microsegmentation--all while attempting to hit the moving target that is their continuously transitioning customer base.
530			_a2 _ub
530			_aAlso available in printing.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Adobe Acrobat reader.
588			_aTitle from PDF title page (viewed on January 25, 2014).
650		0	_aCustomer relations.
650		0	_aRelationship marketing.
653			_amarketing
653			_acustomer loyalty
653			_acustomer centricity
653			_acustomer experience
653			_aemployee loyalty
653			_aemployee ambassadorship
653			_aperformance metrics
653			_acommunication
653			_acorporate image and reputation
653			_acustomer data
653			_abig data
653			_achief customer officer
653			_aword-of-mouth
653			_atrust
653			_abrand
653			_aloyalty program
653			_acustomer complaints
653			_aadvertising
653			_asocial media
653			_aleadership
653			_arelationships
655		0	_a[genre]
776	0	8	_iPrint version: _z9781606498965
830		0	_a2013 digital library.
830		0	_aMarketing strategy collection. _x2150-9662
856	4	0	_uhttps://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000223.html
942			_2lcc _bCIU _cOB _eBEP _QOL _zBEP10830081
999			_c73581 _d73581
902			_c1 _dCynthia Snell