000 04412nam a2200757 i 4500
001 10830081
003 CaPaEBR
005 20241023114832.0
006 m eo d
007 cr cn |||m|||a
008 140125s2014 nyua foab 001 0 eng d
020 _a9781606498972
_qe-book
035 _a(OCoLC)869630637
035 _a(CaBNVSL)swl00403089
040 _aCaBNVSL
_beng
_erda
_cCaBNVSL
_dCaBNVSL
050 4 _aHF5415.5
100 1 _aLowenstein, Michael W.,
_d1942-,
_eauthor.
245 1 0 _aCustomers inside, customers outside :
_bdesigning and succeeding with enterprise customer-centricity concepts, practices, and applications /
_cMichael W. Lowenstein.
250 _aFirst edition.
264 1 _aNew York, New York (222 East 46th Street, New York, NY 10017) :
_bBusiness Expert Press,
_c[(c)2014.]
300 _a1 online resource (xxi, 129 pages) :
_billustrations.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _adata file
_2rda
490 1 _aMarketing strategy collection,
_x2150-9662
500 _aPart of: 2013 digital library.
504 _aIncludes bibliographical references (pages 125-126) and index.
505 0 _a1. The customer-centric enterprise --
_t2. Customer and brand decision making and influence --
_t3. Customer behavior measurement --
_t4. Big customer data --
_t5. Customer strategy and tactics (branding, communications, and relationships) --
_tAfterword --
_tEpilogue --
_tAbout the author --
_tNotes --
_tReferences --
_tIndex.
506 _aAccess restricted to authorized users and institutions.
520 3 _aOver the past several years, leading companies have entered a period of marketing and operational convergence, or intersection. During this time, those of us who actively follow, and consult in, such trends are witnessing significant multichannel media application (and resultant omnichannel application by consumers), along with more effective and pervasive customer data gathering, analysis, and application, a stronger enterprise-wide focus on customers, and recognition by senior executives that a dedicated high-level function, supported by a team and sufficient resources, is needed to lead and manage the customer experience. One of my business heroes is direct marketing pioneer, adman Les Wunderman. In the late 1960s, speaking about the future of interactive media, customer relationships, and customer experiences, he predicted many of the realities and challenges we are seeing today. The past decade has brought profound changes to consumer decision making and approaches to customer experience and marketing. Significant advances in communication technology are, at the same time, impacting all marketers and enterprises and in a big way. Marketers have to adjust their budgeting, relationship building, omnichannel influence and personalization methods, "Big Data" generation, analytics, and microsegmentation--all while attempting to hit the moving target that is their continuously transitioning customer base.
530 _a2
_ub
530 _aAlso available in printing.
538 _aMode of access: World Wide Web.
538 _aSystem requirements: Adobe Acrobat reader.
588 _aTitle from PDF title page (viewed on January 25, 2014).
650 0 _aCustomer relations.
650 0 _aRelationship marketing.
653 _amarketing
653 _acustomer loyalty
653 _acustomer centricity
653 _acustomer experience
653 _aemployee loyalty
653 _aemployee ambassadorship
653 _aperformance metrics
653 _acommunication
653 _acorporate image and reputation
653 _acustomer data
653 _abig data
653 _achief customer officer
653 _aword-of-mouth
653 _atrust
653 _abrand
653 _aloyalty program
653 _acustomer complaints
653 _aadvertising
653 _asocial media
653 _aleadership
653 _arelationships
655 0 _a[genre]
776 0 8 _iPrint version:
_z9781606498965
830 0 _a2013 digital library.
830 0 _aMarketing strategy collection.
_x2150-9662
856 4 0 _uhttps://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000223.html
942 _2lcc
_bCIU
_cOB
_eBEP
_QOL
_zBEP10830081
999 _c73581
_d73581
902 _c1
_dCynthia Snell