000			03361nam a2200553 i 4500
001			11309634
003			CaPaEBR
005			20240726104638.0
008			161217s2017 nyu foab 001 0 eng d
020			_a9781631576713 _q((electronic)l(electronic)ctronic)-book
040			_aCaBNVSL _beng _erda _cCaBNVSL _dCaBNVSL
050	0	4	_aBF441 _b.C758 2017
100	1		_aDwight, David, _e1
245	1	0	_aCritical thinking for marketers : _blearn how to think, not what to think _cDavid Dwight, Terry Grapentine, and David Soorholtz.
250			_aFirst edition.
260			_aNew York, New York (222 East 46th Street, New York, NY 10017) : _bBusiness Expert Press, _c(c)2017.
300			_a1 online resource (82 pages)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
490	1		_aMarketing strategy collection,
504			_a1 (pages 73-80) and index.
505	0	0	_aSection I. Think better -- _t1. Introduction -- _t2. Marketing as a science -- _t3. Correlation and causation -- _t4. What is a concept? -- _t5. David Hume -- _t6. The double jeopardy law -- _t7. Behavioral economics -- _t8. The five whys -- _tSection II. Cognitive biases and their importance -- _t9. Introduction -- _t10. What they are and why they're important -- _t11. Science: a tool for reducing the systematic errors caused by cognitive biases -- _t12. What makes science special -- _t13. Confirmation bias and the evolution of reason -- _t14. Epistemic humility -- _tSection III. Conclusions -- _t15. Summary -- _t16. Additional readings -- _tNotes -- _tReferences -- _tIndex.
520	3		_aVolume II expands your background knowledge of other areas of critical thinking that are making major contributions to both marketing as a social science (what professors do) and marketing as an applied science (what you as real-world marketers do). This background knowledge should give you a better appreciation for how knowledge is created in marketing. Having a basic understanding of selected concepts in the fields of behavioral economics and cognitive science are vital to improving the quality of marketing decisions and recommendations you make on a daily basis. This volume is divided into three major sections: Think Better, Cognitive Biases and Their Importance, and Conclusions.
530			_a2 _ub
530			_aAlso available in printing.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Adobe Acrobat reader.
588			_aTitle from PDF title page (viewed on December 17, 2016).
650		0	_aCritical thinking.
650		0	_aMarketing.
653			_abehavioral economics
653			_acausation
653			_acognitive biases
653			_acognitive science
653			_aconcept
653			_acorrelation
653			_acritical thinking
653			_aepistemology
653			_alogic
653			_amarketing
653			_amarketing laws
653			_ascience
700	1		_aGrapentine, Terry, _e1
700	1		_aSoorholtz, David, _e1
856	4	1	_uhttps://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000566.html _zClick here to access this RESOURCE ONLINE | Login using your my.ciu username & password
942			_c1 _D _eBEP _hBF441 _m(c)2017 _QOB _R _x _8NFIC _dCynthia Snell
999			_c73569 _d73569
902			_a1 _bCynthia Snell _c1 _dCynthia Snell