000			02801nam a2200493 i 4500
001			11309633
003			CaPaEBR
005			20240726104638.0
008			161217s2017 nyu foab 001 0 eng d
020			_a9781631571176 _q((electronic)l(electronic)ctronic)-book
040			_aCaBNVSL _beng _erda _cCaBNVSL _dCaBNVSL
050	0	4	_aBF441 _b.C758 2017
100	1		_aDwight, David, _e1
245	1	0	_aCritical thinking for marketers : _blearn how to think, not what to think _cDavid Dwight, Terry Grapentine, and David Soorholtz.
250			_aFirst edition.
260			_aNew York, New York (222 East 46th Street, New York, NY 10017) : _bBusiness Expert Press, _c(c)2017.
300			_a1 online resource (xi, 177 pages)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
490	1		_aMarketing strategy collection,
504			_a1 (pages 169-173) and index.
505	0	0	_aSection I. Basic concepts -- _t1. Overview -- _t2. The nature of marketing arguments -- _t3. The nature of logical fallacies -- _tSection II. Informal and formal logical fallacies -- _t4. Formal logical fallacies in marketing: introduction -- _t5. Informal logical fallacies in marketing: introduction -- _tNotes -- _tReferences -- _tIndex.
520	3		_aProvides information and guidelines on not only how to develop good arguments, but also what it means to develop a good argument. For example, the book describes two basic kinds of arguments--deductive and inductive--and how to examine whether such arguments are "good" or not. To do this, the book explains 60 logical fallacies--or errors in reasoning-- that marketers should avoid. Additionally, the authors' several "Think Better" discussions that examine how fields such as philosophy, behavioral economics, and marketing theory have informed the principles of critical thinking in marketing.
530			_a2 _ub
530			_aAlso available in printing.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Adobe Acrobat reader.
588			_aTitle from PDF title page (viewed on December 17, 2016).
650		0	_aCritical thinking.
650		0	_aMarketing.
653			_acritical thinking
653			_afallacies
653			_alogic
653			_alogical fallacy
653			_amarketing
653			_amarketing research
653			_athinking clearly
700	1		_aGrapentine, Terry, _e1
700	1		_aSoorholtz, David, _e1
856	4	1	_uhttps://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000549.html _zClick here to access this RESOURCE ONLINE | Login using your my.ciu username & password
942			_c1 _D _eBEP _hBF441 _m(c)2017 _QOB _R _x _8NFIC _dCynthia Snell
999			_c73568 _d73568
902			_a1 _bCynthia Snell _c1 _dCynthia Snell