000			04353nam a2200709 i 4500
001			10528332
003			CaPaEBR
005			20241023114825.0
006			m eo d
007			cr cn |||m|||a
008			120201s2012 nyu foab 001 0 eng d
020			_a9781606493090 _qelectronic bk.
024	7		_a10.4128/9781606493090 _2doi
028	5	3	_a2 _bBEP
035			_a(OCoLC)774870173
035			_a(CaBNVSL)swl00400479
040			_aCaBNVSL _beng _erda _cCaBNVSL _dCaBNVSL
050		4	_aHF5718
100	1		_aGoodman, Michael B., _d1949-, _eauthor
245	1	0	_aCorporate communication : _btactical guidelines for strategic practice / _cMichael B. Goodman and Peter B. Hirsch.
250			_a1st ed.
264		1	_a[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : _bBusiness Expert Press, _c[(c)2012.]
300			_a1 electronic text (x, 145 pages) : _bdigital file.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
490	1		_aCorporate communication collection, _x2156-8170
504			_aIncludes bibliographical references (pages 141-142) and index.
505	0		_aIntroduction -- _t1. Corporate communication: adapting to change -- _t2. Corporate communication and contemporary business challenges -- _t3. Understanding the business environment, linking with its history -- _t4. Strategic and tactical models for corporate communication practice: a workshop approach for strategic planning and tactical performance -- _t5. Tools and techniques for internal corporate communication -- _t6. Tools and techniques for external corporate communication -- _t7. Metrics: measures that determine the success of communication -- _t8. Research and resources -- _tNotes -- _tReferences -- _tIndex.
506			_aAccess restricted to authorized users and institutions.
520	3		_aThe communication professional in a Fortune 500, multi-national corporation today faces the challenges of a rapidly changing global economy, a revolution in communication channels fueled by the Internet, and a substantially transformed understanding of what a 21st century corporation stands for. This book investigates these forces and the specific communication challenges that they pose for the global corporation. Examining these forces and how they are interrelated should offer insights and strategies for students of the corporate communication discipline and business leaders to help them deploy effective communication as a strategic business asset in the contemporary global economy. This book focuses on the process of communication in a corporate context; and explores, analyzes, integrates, and applies the theory, practice, and functions of corporate communication. The combination of a theoretical framework for understanding how these forces influence corporate communication with practical guidelines for effective communication within this framework will also be of value to practitioners as well as students of the communication discipline.
530			_a2 _ub
530			_aAlso available in printing.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Adobe Acrobat reader.
588			_aTitle from PDF t.p. (viewed on February 1, 2012).
650		0	_aBusiness communication.
650		0	_aCommunication in management.
653			_aCorporate communication
653			_acrisis communication
653			_acorporate citizenship
653			_amedia relations
653			_ainvestor relations
653			_areputation management
653			_acommunication strategy
653			_acommunication policy
653			_acorporate culture
653			_aemployee engagement
653			_asocial media
653			_acorporate blogging
653			_aexternal communication tools and techniques
653			_acommunication metrics
653			_acommunication measurement
653			_acorporate communication skill set
655		0	_a[genre]
700	1		_aHirsch, Peter B.
776	0	8	_iPrint version: _z9781606493083
830		0	_aCorporate communication collection. _x2156-8170
856	4	0	_uhttps://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000097.html
942			_2lcc _bCIU _cOB _eBEP _QOL _zBEP10528332
999			_c73543 _d73543
902			_c1 _dCynthia Snell