000			04647nam a2200673 i 4500
001			10617488
003			CaPaEBR
005			20240726104637.0
008			121023s2012 nyu foab 001 0 eng d
020			_a9781606493656 _q((electronic)l(electronic)ctronic)l((electronic)l(electronic)ctronic)ctronic bk.
040			_aCaBNVSL _beng _erda _cCaBNVSL _dCaBNVSL
050	0	4	_aHF5415 _b.C667 2012
245	1	0	_aConsumer cosmopolitanism in the age of globalizationeditor, Melvin Prince.
250			_afirst edition.
260			_a[New York, N.Y. (222 East 46th Street, New York, NY 10017) : _bBusiness Expert Press, _c(c)2012.
300			_a1 electronic text (xxvi, 265 pages) : _bdigital file.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
490	1		_aConsumer behavior collection,
500			_aPart of: 2012 digital library.
504			_a1 (pages 233-260) and index.
505	0	0	_aAbout the contributors -- _tAcknowledgments -- _tPreface -- _tIntroduction: the changing world and cosmopolitan consumers -- _tPart I. Globalization and the cosmopolitan consumer -- _t1. Cosmopolitanism as a journey: the construct and dynamics of change / Hugh M. Cannon and Attila Yaprak -- _t2. The global nexus of transversal values and cosmopolitan consumers: understanding the intersection of values and consumers that cross over cultures, contexts, and countries / J. Walker Smith -- _tPart II. What are cosmopolitans made of ? -- _t3. Becoming and being a cosmopolitan consumer / Mark Cleveland and Michel Laroche -- _t4. Relative national identity and consumer product evaluations / Aditi Grover and Philip Ramsey -- _t5. Cosmopolitans go shopping: a phenomenological inquiry into how cosmopolitans relate to global and local brands / Siok Kuan Tambyah and Darius Chen -- _tPart III. Consumer cosmopolitans: the new marketing role -- _t6. Segmentation strategies for cosmopolitan consumers / Petra Riefler -- _t7. Communications and cosmopolitanism / Robert Halsall -- _t8. Relationship marketing to cosmopolitan consumers / Melike Aktas Yamanoglu and Besime Pinar Ozdemir -- _tNotes -- _tReferences -- _tIndex.
520	3		_aCosmopolitans are individuals with a distinctive kind of extended national and international orientation, a global vision and sense of belonging to the world. These people are sophisticated and importantly engaged in the cultures outside of local geographical boundaries. Information about cosmopolitan consumers--their origins, values, media usage, and buyer behavior--presented in this book will be used to great practical advantage by marketing educators as well as by practicing marketers. This unique book fills a knowledge gap that has long been overlooked largely because other related marketing areas have overshadowed and overlooked the notion of cosmopolitan consumers. Until the publication of this volume, there has been no single authoritative source that directly and comprehensively covers the field of consumer cosmopolitanism. Moreover, through original essays by an all-star cast of contributors, the reader is introduced to a powerful new approach to marketing, eclectically packed with novel ideas and insights that noticeably advance the marketing field and bring it more fully into the age of globalization.
530			_a2 _ub
530			_aAlso available in printing.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Adobe Acrobat reader.
588			_aTitle from PDF t.p. (viewed on October 23, 2012).
650		0	_aConsumer behavior.
650		0	_aCosmopolitanism.
650		0	_aMarket segmentation.
650		0	_aGlobalization.
653			_aacculturation
653			_aanimosity
653			_abeliefs
653			_aconsumers
653			_acosmopolitan
653			_aculture
653			_aconsumption
653			_acustoms
653			_aethnocentrism
653			_aglobalization
653			_asocial identity
653			_ainternational
653			_alocals
653			_amaterialism
653			_anational identity
653			_apurchase behavior
653			_arelationship marketing
653			_amarket segmentation
653			_atastes
653			_avalues
653			_axenocentrism
700	1		_aPrince, Melvin.
856	4	1	_uhttps://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000152.html _zClick here to access this RESOURCE ONLINE | Login using your my.ciu username & password
942			_c1 _D _eBEP _hHF5415.32 _m(c)2012 _QOB _R _x _8NFIC _dCynthia Snell
999			_c73531 _d73531
902			_a1 _bCynthia Snell _c1 _dCynthia Snell