000			03453nam a2200541 i 4500
001			9781947441156
003			BEP
005			20241023114900.0
006			m eo d
007			cr cn |||m|||a
008			180405s2018 nyu foab 001 0 eng d
020			_a9781947441156 _qe-book
035			_a(OCoLC)1027189241
035			_a(CaBNVSL)swl00408240
040			_aCaBNVSL _beng _erda _cCaBNVSL _dCaBNVSL
050		4	_aHF5415.32
100	0		_aRajagopal, _d1957-, _eauthor.
245	1	0	_aConsumer behavior theories : _bconvergence of divergent perspectives with applications to marketing and management / _cRajagopal.
250			_aFirst edition.
264		1	_aNew York, New York (222 East 46th Street, New York, NY 10017) : _bBusiness Expert Press, _c[(c)2018.]
300			_a1 online resource (xvi, 176 pages)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
490	1		_aConsumer behavior collection, _x2163-937X
504			_a2
505	0		_a1. Exploring consumers today -- _t2. Consumer impetus and business management -- _t3. Decision metrics for competitive business -- _t4. Behavioral patterns and performance appraisal -- _t5. Measuring consumer involvement -- _tAbout the author -- _tIndex.
506			_aAccess restricted to authorized users and institutions.
520	3		_aThis book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision making across the business cultures. The theoretical perspectives of consumer behavior have been explained in the book concerning changing marketplace environment and customer-centric business approaches followed by the multinational companies. The core discussions presented in this book highlight that the new theories can be derived based on the social values, business ambiance, and consumer attitudes to understand the consumer cognitive drivers meticulously and develop synergy with the business strategies. This book is divided into five chapters illustrated with the figures and examples that help readers to easily get the concept and approach of innovative business projects. Discussions in the book presents new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guides the breakthrough strategies in managing the time, territory, target, and tasks pivoting around consumers and market competitiveness. The book illustrates the consumer analysis and market behavior mapping, and guides the companies to build sustainable businesses associating consumers in the competitive marketplace.
530			_a2 _ub
530			_aAlso available in printing.
538			_aMode of access: World Wide Web.
588			_aTitle from PDF title page (viewed on April 5, 2018).
650		0	_aConsumer behavior.
653			_abehavioral theories
653			_aconsumer behavior
653			_adecision-making
653			_amarket competition
653			_amarketing strategies
653			_amultinational companies
655		0	_a[genre]
655		0	_aElectronic books.
776	0	8	_iPrint version: _z9781947441149
830		0	_aConsumer behavior collection. _x2163-937X
856	4	0	_uhttps://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000725.html
942			_2lcc _bCIU _cOB _eBEP _QOL _zBEP9781947441156
999			_c73529 _d73529
902			_c1 _dCynthia Snell