000 04805nam a2200601 i 4500
001 10373438
003 CaPaEBR
005 20241023114820.0
006 m eo d
007 cr cn |||m|||a
008 090218s2009 nyu foab 001 0 eng d
020 _a9781606490266
_qelectronic bk.
020 _a9781606490259
_qpbk.
035 _a(CaPaEBR)10373438
035 _a(OCoLC)608624967
035 _a(CaBNVSL)gtp00533045
040 _aCaBNVSL
_beng
_erda
_cCaBNVSL
_dCaBNVSL
050 4 _aHF5415.2
245 0 0 _aConducting market research for international business /
_cS. Tamer Cavusgil ... [and others].
250 _a1st ed.
264 1 _a[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
_bBusiness Expert Press,
_c[(c)2009.]
300 _a1 electronic text (vii, 120 pages) :
_bdigital, PDF file.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _adata file
_2rda
490 1 _aInternational business collection
504 _aIncludes bibliographical references (pages 111-113) and index.
505 0 _aChapter 1: Understanding markets through international market research --
_tChapter 2: Global market opportunity assessment --
_tChapter 3: Fundamentals of international market research --
_tChapter 4: Customized research using primary data --
_tChapter 5: Methodological considerations in international market research --
_tChapter 6: The research process and an example --
_tAppendix A: Internet sites for obtaining secondary data --
_tAppendix B: Developing an international business plan.
506 _aAccess restricted to authorized users and institutions.
520 _aThis book is designed to help managers and scholars understand the fundamentals of international market research. It offers a comprehensive treatment of the research issues that international business managers face when contemplating market entry, engaging buyers in foreign markets, maintaining and growing market share, and expanding to newer opportunities abroad. The book describes how to initiate an international research project--from analyzing the nature and scope of the research to the preliminary stages, gathering data, designing surveys, sampling, analyzing the data, and more. It also provides a sound theoretical base, supported by numerous examples. This practical, detailed guide further offers extensive coverage on using the Internet for research. Key areas of coverage include the six activities associated with Global Market Opportunity Assessment (GMOA); fundamentals of international market research; the types of information needed in international research, and how these are gathered and converted into useful, managerially relevant information; the merits and limitations of primary and secondary data, and suggestions regarding Internet-based resources; research using primary data, particularly regarding survey research; a three-phased approach for conducting international market research composed of macro-, micro-, and cultural analysis; methodological considerations in international market research, such as validity, reliability, and equivalency in conducting research; specific measurement issues that researchers face in international studies, and methods to overcome these issues; an extended example of a market research situation facing a typical firm; important research issues, such as developing research questions, constructing measures, sampling, and data collection; a listing of numerous Internet sites, organized by category, for conducting research; a sample international business plan and the research requirements for completing such a plan.
530 _a2
_ub
530 _aAlso available in printing.
538 _aMode of access: World Wide Web.
588 _aTitle from PDF t.p. (viewed on February 18, 2009).
650 0 _aMarketing research.
650 0 _aInternational business enterprises
_xResearch.
653 _aInternational marketing research.
653 _aInternational market research.
653 _aInternational market entry.
653 _aData collection.
653 _aInternet-based international market research.
653 _aGlobal Market Opportunity Assessment (GMOA)
653 _aPrimary and secondary data in international market research.
653 _aCultural analysis.
653 _aValidity, reliability, and equivalency in international research.
653 _aInternational business plan.
655 0 _a[genre]
700 1 _aCavusgil, S. Tamer.
830 0 _aInternational business collection
856 4 0 _uhttps://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000005.html
942 _2lcc
_bCIU
_cOB
_eBEP
_QOL
_zBEP10373438
999 _c73522
_d73522
902 _c1
_dCynthia Snell