| 000 | 04805nam a2200601 i 4500 | ||
|---|---|---|---|
| 001 | 10373438 | ||
| 003 | CaPaEBR | ||
| 005 | 20241023114820.0 | ||
| 006 | m eo d | ||
| 007 | cr cn |||m|||a | ||
| 008 | 090218s2009 nyu foab 001 0 eng d | ||
| 020 |
_a9781606490266 _qelectronic bk. |
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| 020 |
_a9781606490259 _qpbk. |
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| 035 | _a(CaPaEBR)10373438 | ||
| 035 | _a(OCoLC)608624967 | ||
| 035 | _a(CaBNVSL)gtp00533045 | ||
| 040 |
_aCaBNVSL _beng _erda _cCaBNVSL _dCaBNVSL |
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| 050 | 4 | _aHF5415.2 | |
| 245 | 0 | 0 |
_aConducting market research for international business / _cS. Tamer Cavusgil ... [and others]. |
| 250 | _a1st ed. | ||
| 264 | 1 |
_a[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : _bBusiness Expert Press, _c[(c)2009.] |
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| 300 |
_a1 electronic text (vii, 120 pages) : _bdigital, PDF file. |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 347 |
_adata file _2rda |
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| 490 | 1 | _aInternational business collection | |
| 504 | _aIncludes bibliographical references (pages 111-113) and index. | ||
| 505 | 0 |
_aChapter 1: Understanding markets through international market research -- _tChapter 2: Global market opportunity assessment -- _tChapter 3: Fundamentals of international market research -- _tChapter 4: Customized research using primary data -- _tChapter 5: Methodological considerations in international market research -- _tChapter 6: The research process and an example -- _tAppendix A: Internet sites for obtaining secondary data -- _tAppendix B: Developing an international business plan. |
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| 506 | _aAccess restricted to authorized users and institutions. | ||
| 520 | _aThis book is designed to help managers and scholars understand the fundamentals of international market research. It offers a comprehensive treatment of the research issues that international business managers face when contemplating market entry, engaging buyers in foreign markets, maintaining and growing market share, and expanding to newer opportunities abroad. The book describes how to initiate an international research project--from analyzing the nature and scope of the research to the preliminary stages, gathering data, designing surveys, sampling, analyzing the data, and more. It also provides a sound theoretical base, supported by numerous examples. This practical, detailed guide further offers extensive coverage on using the Internet for research. Key areas of coverage include the six activities associated with Global Market Opportunity Assessment (GMOA); fundamentals of international market research; the types of information needed in international research, and how these are gathered and converted into useful, managerially relevant information; the merits and limitations of primary and secondary data, and suggestions regarding Internet-based resources; research using primary data, particularly regarding survey research; a three-phased approach for conducting international market research composed of macro-, micro-, and cultural analysis; methodological considerations in international market research, such as validity, reliability, and equivalency in conducting research; specific measurement issues that researchers face in international studies, and methods to overcome these issues; an extended example of a market research situation facing a typical firm; important research issues, such as developing research questions, constructing measures, sampling, and data collection; a listing of numerous Internet sites, organized by category, for conducting research; a sample international business plan and the research requirements for completing such a plan. | ||
| 530 |
_a2 _ub |
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| 530 | _aAlso available in printing. | ||
| 538 | _aMode of access: World Wide Web. | ||
| 588 | _aTitle from PDF t.p. (viewed on February 18, 2009). | ||
| 650 | 0 | _aMarketing research. | |
| 650 | 0 |
_aInternational business enterprises _xResearch. |
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| 653 | _aInternational marketing research. | ||
| 653 | _aInternational market research. | ||
| 653 | _aInternational market entry. | ||
| 653 | _aData collection. | ||
| 653 | _aInternet-based international market research. | ||
| 653 | _aGlobal Market Opportunity Assessment (GMOA) | ||
| 653 | _aPrimary and secondary data in international market research. | ||
| 653 | _aCultural analysis. | ||
| 653 | _aValidity, reliability, and equivalency in international research. | ||
| 653 | _aInternational business plan. | ||
| 655 | 0 | _a[genre] | |
| 700 | 1 | _aCavusgil, S. Tamer. | |
| 830 | 0 | _aInternational business collection | |
| 856 | 4 | 0 | _uhttps://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000005.html |
| 942 |
_2lcc _bCIU _cOB _eBEP _QOL _zBEP10373438 |
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| 999 |
_c73522 _d73522 |
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| 902 |
_c1 _dCynthia Snell |
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