000			02209nam a22002657i 4500
001			on1371109807
003			OCoLC
005			20240726104622.0
008			230224s2012 xxu 000 0 eng d
020			_a9780132828819
040			_aSBI _beng _erda _cSBI _dSBI
049			_aSBIM
050	0	4	_aHF1008 _b.S564 2012
100	1		_aBovee, Courtland, _e1
245	1	0	_aBusiness in Action /by Courtland L. Bovee and John V. Thill.
260			_a[Place of publication not identified], _bPearson College Div, _c(c)2012.
300			_a486 pages: Loose Leaf ; _c27.5 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
505	0	0	_tPART 1 Setting the Stage: The Business of Business -- _t1 Developing a Business Mindset -- _t2 Understanding Basic Economics -- _t3 The Global Marketplace -- _t4 Business Ethics and Corporate Social Responsiblility -- _tPART 2 Building the Framework: Business Ownership and Enterpreneurship -- _t5 Forms of Owenership -- _t6 Entrepreneurship and Small-Business Owenership -- _tPART 3 Guiding the Enterprise: Leadership, Organization, and Operations -- _t7 Management Roles, Functions, and Skills -- _t8 Organization and Teamwork -- _t9 Production Systems -- _tPART 4 Supporting the Workforce: Motivation and Huamn Resources -- _t10 Employee Motivation -- _t11 Human Resources Management -- _t12 Labor Relations -- _tPART 5 Satisfying the Customer: Marketing, Sales, and Customer Support -- _t13 The Art and Science of Marketing -- _t14 Product and Pricing Strategies -- _t15 Distribution and Marketing Logistics -- _t16 Customer Communication -- _tPART 6 Managing the Money: Accounting and Financial Resources -- _tAppendix A Business Law -- _tAppendix B Risk Management -- _tAppendix C Information Technology -- _tAppendix D Personal Finance: Getting Set For Life.
520	0		_a"Business in Action is uniquely positioned to help todays readers become tomorrows focused, highly productive business professionals. It is the only introduction to business text that emphasizes efficient, focused, objectives-driven learning in every aspect." _cAmazon.
530			_a2 _ub
942			_c1 _eAZ _hHF _i2021-2022 _m2012 _QCC _2ddc _w45.99
999			_c72919 _d72919
902			_a1 _bCynthia Snell _c1 _dCynthia Snell