000			03394nam a2200565 i 4500
001			10364225
003			CaPaEBR
005			20240726104621.0
008			091013s2009 nyua foab 001 0 eng d
020			_a9781606490594 _q((electronic)l(electronic)ctronic)l((electronic)l(electronic)ctronic)ctronic bk.
040			_aCaBNVSL _beng _erda _cCaBNVSL _dCaBNVSL
050	0	4	_aHD _b.C667 2009
100	1		_aFunk, David, _e1
245	1	0	_aConscious branding /David Funk and Anne Marie Levis.
250			_afirst edition.
260			_a[New York, N.Y. (222 East 46th Street, New York, NY 10017) : _bBusiness Expert Press, _c(c)2009.
300			_a1 electronic text (132 pages : illustrations) : _bdigital file.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
490	1		_aMarketing strategy collection,
504			_a2
505	0	0	_aIntroduction: three objectives -- _tChapter 1. The importance of brands -- _tChapter 2. Brand confusion -- _tChapter 3. The three lessons of conscious branding -- _tChapter 4. The context of brand -- _tChapter 5. The brand map -- _tChapter 6. Building the brand foundation -- _tChapter 7. Brand distribution -- _tChapter 8. Marketing communications -- _tChapter 9. Product/service design -- _tChapter 10. Operations -- _tChapter 11. Brand structure -- _tChapter 12. The other side of the relationship -- _tConclusion -- _tAppendix -- _tIndex.
520	3		_aConscious Branding is a step-by-step process that enables entrepreneurs to consciously build a differentiating brand using the Brand Map, a simple visual diagram of how brands function throughout an organization. The Brand Map helps managers and staff visualize their brand and demonstrates how they can make their brand real through everything they do. Conscious Branding is targeted to anyone who understands the need to differentiate their organization from competitors. The process works equally well for Fortune 500 companies and local service, manufacturing, and retail businesses. The book takes the reader through a linear process, beginning with building a brand platform and then showing how to maintain a consistent brand through marketing communications, product/service design, and operations.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Adobe Acrobat reader.
588			_aTitle from PDF t.p. (viewed on October 13, 2009).
650		0	_aBranding (Marketing)
650		0	_aBusiness names.
650		0	_aBrand name products.
653			_aBrand
653			_aBranding
653			_aBrand building
653			_aBrand Map
653			_aBrand foundation
653			_aMarketing
653			_aMarketing communications (position, personality, promise)
653			_aUnique brand components
653			_aBrand experience
653			_aBrand distribution
653			_aIdentity
653			_aNaming
653			_aTOMA (top of mind awareness)
653			_aBrand structure
653			_aMarket research
700	1		_aLevis, Anne Marie.
856	4	1	_uhttps://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000019.html _zClick here to access this RESOURCE ONLINE | Login using your my.ciu username & password
942			_m2009 _c1 _hHD _eBEP _k _i2021-2022 _dCynthia Snell
999			_c72879 _d72879
902			_a1 _bCynthia Snell _c1 _dCynthia Snell