000			03030nam a2200433 i 4500
001			11102294
003			CaPaEBR
005			20240726104621.0
008			151125s2016 nyu foab 001 0 eng d
020			_a9781631571114
040			_aCaBNVSL _beng _erda _cCaBNVSL _dCaBNVSL
050	0	4	_aHF _b.C666 2016
100	1		_aKumar, Dinesh., _e1
245	1	0	_aThe connected consumer /Dinesh Kumar.
250			_aFirst edition.
260			_aNew York, New York (222 East 46th Street, New York, NY 10017) : _bBusiness Expert Press, _c(c)2016.
300			_a1 online resource (160 pages)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
490	1		_aDigital and social media marketing and advertising collection,
505	0	0	_a1. Traditional marketing faces a challenge today -- _t2. The age of e-commerce -- _t3. The connected customer -- _t4. The connected company -- _t5. Data mining and analytics -- _t6. Marketing communications for the connected consumer -- _t7. Measuring web equity -- _t8. Future of consumer behavior -- _tReferences -- _tIndex.
520	3		_aTraditional marketing faces challenges as never before. The way that people interact with each other and with companies is changing completely in today's era of 24/7 connectivity. This book explores tectonic changes in buyer behavior and how businesses are responding to those changes. It describes how data is used to track and analyze customers in almost everything they do, and how marketing communications are delivered with precision to individual mobile devices. The connected customer is blurring the line between online and offline sales resulting in an entirely new purchase cycle. The "always on" consumer has ushered in an era of customer engagement. In developed countries, online commerce offers limitless ease and variety for customers, while in developing countries e-commerce and e-finance provides access for millions of people to formal banking channels and also to empower them. Companies are merging their online and offline business models. While data is being used to analyze and track customers, at the same time it raises a worrying question--does this constant peering into customers' lives has limits? Will it result in a consumer utopia or a privacy nightmare? This book helps understand how consumers and companies are changing, leading to profound changes in marketing.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Adobe Acrobat reader.
588			_aTitle from PDF title page (viewed on November 25, 2015).
650		0	_aInternet marketing.
650		0	_aConsumer behavior.
653			_aconsumer behavior
653			_aconnected consumer
653			_aconsumer decision journey
653			_adata analytics
653			_adigital marketing
653			_ae-commerce
653			_afinancial inclusion
653			_amarketing
942			_m2016 _c1 _hHF. _eBEP _i2021-2022 _dCynthia Snell
999			_c72878 _d72878
902			_a1 _bCynthia Snell _c1 _dCynthia Snell