000			04660nam a2200481 i 4500
001			10373438
003			CaPaEBR
005			20240726104621.0
008			090218s2009 nyu foab 001 0 eng d
020			_a9781606490266 _q((electronic)l(electronic)ctronic)l((electronic)l(electronic)ctronic)ctronic bk.
020			_a9781606490259 _q((pa(print & electronic)rback)a((pa(print & electronic)rback)rint & (electronic)l(electronic)ctronic)rback)
040			_aCaBNVSL _beng _erda _cCaBNVSL _dCaBNVSL
050	0	4	_aHF _b.C663 2009
245	1	0	_aConducting market research for international business /S. Tamer Cavusgil ... [and others.
250			_afirst edition.
260			_a[New York, N.Y. (222 East 46th Street, New York, NY 10017) : _bBusiness Expert Press, _c(c)2009.
300			_a1 electronic text (vii, 120 pages) : _bdigital, PDF file.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
490	1		_aInternational business collection
504			_a1 (pages 111-113) and index.
505	0	0	_aChapter 1: Understanding markets through international market research -- _tChapter 2: Global market opportunity assessment -- _tChapter 3: Fundamentals of international market research -- _tChapter 4: Customized research using primary data -- _tChapter 5: Methodological considerations in international market research -- _tChapter 6: The research process and an example -- _tAppendix A: Internet sites for obtaining secondary data -- _tAppendix B: Developing an international business plan.
520	0		_aThis book is designed to help managers and scholars understand the fundamentals of international market research. It offers a comprehensive treatment of the research issues that international business managers face when contemplating market entry, engaging buyers in foreign markets, maintaining and growing market share, and expanding to newer opportunities abroad. The book describes how to initiate an international research project--from analyzing the nature and scope of the research to the preliminary stages, gathering data, designing surveys, sampling, analyzing the data, and more. It also provides a sound theoretical base, supported by numerous examples. This practical, detailed guide further offers extensive coverage on using the Internet for research. Key areas of coverage include the six activities associated with Global Market Opportunity Assessment (GMOA); fundamentals of international market research; the types of information needed in international research, and how these are gathered and converted into useful, managerially relevant information; the merits and limitations of primary and secondary data, and suggestions regarding Internet-based resources; research using primary data, particularly regarding survey research; a three-phased approach for conducting international market research composed of macro-, micro-, and cultural analysis; methodological considerations in international market research, such as validity, reliability, and equivalency in conducting research; specific measurement issues that researchers face in international studies, and methods to overcome these issues; an extended example of a market research situation facing a typical firm; important research issues, such as developing research questions, constructing measures, sampling, and data collection; a listing of numerous Internet sites, organized by category, for conducting research; a sample international business plan and the research requirements for completing such a plan.
538			_aMode of access: World Wide Web.
588			_aTitle from PDF t.p. (viewed on February 18, 2009).
650		0	_aMarketing research.
650		0	_aInternational business enterprises _xResearch.
653			_aInternational marketing research.
653			_aInternational market research.
653			_aInternational market entry.
653			_aData collection.
653			_aInternet-based international market research.
653			_aGlobal Market Opportunity Assessment (GMOA)
653			_aPrimary and secondary data in international market research.
653			_aCultural analysis.
653			_aValidity, reliability, and equivalency in international research.
653			_aInternational business plan.
700	1		_aCavusgil, S. Tamer.
856	4	1	_uhttps://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000005.html _zClick here to access this RESOURCE ONLINE | Login using your my.ciu username & password
942			_m2009 _c1 _hHF. _eBEP _k _i2021-2022 _dCynthia Snell
999			_c72874 _d72874
902			_a1 _bCynthia Snell _c1 _dCynthia Snell