000			02688nam a2200529 i 4500
001			9781951527792
003			BEP
005			20240726104619.0
008			190417s2020 nyua fob 001 0 eng d
020			_a9781951527792
040			_aCaBNVSL _beng _erda _cCaBNVSL _dCaBNVSL
050	0	4	_aHF _b.B875 2020
100	1		_aHenwood, Dawn, _e1
245	1	0	_aBusiness writing for innovators and change-makers /Dawn Henwood.
250			_aFirst edition.
260			_aNew York, New York (222 East 46th Street, New York, NY 10017) : _bBusiness Expert Press, _c(c)2020.
300			_a1 online resource (xiii, 194 pages) : _billustrations (some color)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
490	1		_aCorporate communication collection,
505	0	0	_aChapter 1. The change-maker writing process -- _tChapter 2. Everyday e-mails -- _tChapter 3. Marketing e-mails -- _tChapter 4. Web writing -- _tChapter 5. Website giveaways -- _tChapter 6. Blog posts -- _tChapter 7. Grant applications and proposals -- _tChapter 8. Pitch decks -- _tChapter 9. Business plans -- _tChapter 10. White papers -- _tChapter 11. One-pagers -- _tChapter 12. Training material.
520	3		_aA writing guidebook with street-smarts. It recognizes the unique communication challenges entrepreneurs face and offers clear action steps for tackling them. As an entrepreneur with a pioneering product or service to offer the world, you can't rely on templates to get your meaning across. You need a set of writing strategies that are quick to implement and easy to adapt to a variety of communication situations, from e-mails to pitch decks.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Adobe Acrobat reader.
588			_aDescription based on PDF viewed 07/25/2020.
650		0	_aBusiness writing.
650		0	_aBusiness communication.
653			_aMarketing.
653			_aMarketing collateral.
653			_aMessaging.
653			_aPitch decks.
653			_aPitching.
653			_aProposals.
653			_aTechnical writing.
653			_aGrant applications.
653			_aBusiness plans.
653			_aBusiness writing.
653			_aBusiness communications.
653			_aE-mail.
653			_aProductivity.
653			_aBlogging.
655		0	_aElectronic books.
856	4	1	_uhttps://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000994.html _zClick here to access this RESOURCE ONLINE | Login using your my.ciu username & password
942			_m2020 _c1 _hHF. _i2021-2022 _dCynthia Snell
999			_c72818 _d72818
902			_a1 _bCynthia Snell _c1 _dCynthia Snell