000 03172nam a2200649 i 4500
001 10678407
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006 m eo d
007 cr cn |||m|||a
008 130401s2013 nyu foa 001 0 eng d
020 _a9781606494875
_qelectronic bk.
024 7 _a10.4128/9781606494875
_2doi
035 _a(OCoLC)834603503
035 _a(CaBNVSL)swl00402239
040 _aCaBNVSL
_beng
_erda
_cCaBNVSL
_dCaBNVSL
050 4 _aHD30.28
100 1 _aSpencer, Barbara,
_eauthor
245 1 0 _aBusiness model design and learning :
_ba strategic guide /
_cBarbara Spencer.
250 _a1st ed.
264 1 _a[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
_bBusiness Expert Press,
_c[(c)2013.]
300 _a1 electronic text (138 pages) :
_bdigital file.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _adata file
_2rda
490 1 _aStrategic management collection,
_x2150-9646
500 _aPart of: 2013 digital library.
500 _aIncludes index.
505 0 _aWhy business models matter --
_tThree business model lenses --
_tHow the Bomgar box delivers customer value --
_tA ham radio company builds a superior business model --
_tTOMS shoes: selling a vision --
_tNetflix cancels the value exchange agreement --
_tRent the runway: changing customer behaviors and industry norms --
_tJ.C. Penney's big experiment --
_tTen key ideas about business models --
_tAppendix A. Pricing mechanisms --
_tAppendix B. Online marketplaces --
_tNotes --
_tReferences --
_tIndex.
506 _aAccess restricted to authorized users and institutions.
520 3 _aThe purpose of this book is to explain what a business model is, what you have to do to get one, and what to do about the one you've already got. It contends that to be successful, your business model must be focused sharply on your customer. And it argues that you must think strategically about how to use your business model if you want to gain an advantage over your competitors.
530 _a2
_ub
530 _aAlso available in printing.
538 _aMode of access: World Wide Web.
538 _aSystem requirements: Adobe Acrobat reader.
588 _aTitle from PDF t.p. (viewed on April 1, 2013).
650 0 _aBusiness planning.
653 _abusiness model
653 _abusiness model components
653 _abusiness model lenses
653 _acustomer value proposition
653 _avalue appropriation
653 _aprofit formula
653 _atarget customer
653 _acustomer perceived value
653 _acustomer value agreement
653 _acustomer value relationship
653 _abusiness model experimentation
653 _abusiness modeling
655 0 _a[genre]
776 0 8 _iPrint version:
_z9781606494868
830 0 _a2013 digital library.
830 0 _aStrategic management collection.
_x2150-9646
856 4 0 _uhttps://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000173.html
942 _2lcc
_bCIU
_cOB
_eBEP
_QOL
_zBEP10678407
999 _c72803
_d72803
902 _c1
_dCynthia Snell