| 000 | 02294nam a2200469 i 4500 | ||
|---|---|---|---|
| 001 | 9781637420171 | ||
| 003 | BEP | ||
| 005 | 20240726104618.0 | ||
| 008 | 190417s2021 nyua fob 001 0 eng d | ||
| 020 | _a9781637420171 | ||
| 040 |
_aCaBNVSL _beng _erda _cCaBNVSL _dCaBNVSL |
||
| 050 | 0 | 4 |
_aHD _b.B875 2021 |
| 100 | 0 |
_aRajagopal, _e1 |
|
| 245 | 1 | 0 |
_aThe business design cube : _bconverging markets, society, and customer values to grow firms competitive in business / _cRajagopal. |
| 250 | _aFirst edition. | ||
| 300 |
_a1 online resource (xx, 185 pages) : _billustrations |
||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
||
| 338 |
_aonline resource _bcr _2rdacarrier |
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| 347 |
_adata file _2rda |
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| 490 | 1 | _aMarketing collection, | |
| 505 | 0 | 0 |
_aChapter 1. The concept map -- _tChapter 2. Design-to-market -- _tChapter 3. Design-to-society -- _tChapter 4. Design-to-value -- _tChapter 5. The helix effect. |
| 520 | 3 | _aThis book discusses the three facets of the design-cube identified as design-to-market, design-to-society, and design-to-value through theoretical foundations, design arguments, managerial analysis, and best practices of companies. The design-to-market concept has been critically examinedfor customer-centric companies with focus on the current trend of coevolution and crowdsourcing approaches that drives the companies to practice critical thinking. | |
| 538 | _aMode of access: World Wide Web. | ||
| 538 | _aSystem requirements: Adobe Acrobat reader. | ||
| 588 | _aDescription based on PDF viewed 03/22/2021. | ||
| 650 | 0 | _aManagement information systems. | |
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aCustomer relations _xManagement. |
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| 653 | _aDesign-to-market. | ||
| 653 | _aDesign-to-society. | ||
| 653 | _aDesign-to-value. | ||
| 653 | _aBusiness modeling. | ||
| 653 | _aMarket competition. | ||
| 653 | _aMarketing strategy. | ||
| 653 | _aSocialization. | ||
| 653 | _aCo-creation. | ||
| 653 | _aCoevolution. | ||
| 655 | 0 | _aElectronic books. | |
| 856 | 4 | 1 |
_uhttps://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0001086.html _zClick here to access this RESOURCE ONLINE | Login using your my.ciu username & password |
| 942 |
_m2021 _c1 _hHD. _i2021-2022 _dCynthia Snell |
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| 999 |
_c72793 _d72793 |
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| 902 |
_a1 _bCynthia Snell _c1 _dCynthia Snell |
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