000 | 03569nam a2200517 i 4500 | ||
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001 | 9781637420812 | ||
003 | BEP | ||
005 | 20240726104618.0 | ||
008 | 190417s2021 nyua fob 001 0 eng d | ||
020 | _a9781637420812 | ||
040 |
_aCaBNVSL _beng _erda _cCaBNVSL _dCaBNVSL |
||
050 | 0 | 4 |
_aHF _b.B736 2021 |
100 | 1 |
_aAggarwal, Chahat, _e1 |
|
245 | 1 | 0 |
_aBranding & AI : _bleveraging technology to generate brand revenue / _cChahat Aggarwal. |
246 | 3 | _aBranding and artificial intelligence | |
246 | 3 | _aBranding and AI | |
250 | _aFirst edition. | ||
300 |
_a1 online resource (xvi, 199 pages) : _billustrations (some color) |
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336 |
_atext _btxt _2rdacontent |
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337 |
_acomputer _bc _2rdamedia |
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338 |
_aonline resource _bcr _2rdacarrier |
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347 |
_adata file _2rda |
||
490 | 1 | _aMarketing collection, | |
505 | 0 | 0 |
_aChapter 1. Branding 101 -- _tChapter 2. Brand awareness -- _tChapter 3. Brand to business -- _tChapter 4. Brand ROI -- _tChapter 5. Brand process -- _tChapter 6. Brand champions -- _tChapter 7. Guilty brands -- _tChapter 8. Affecting perception -- _tChapter 9. Personal brand -- _tChapter 10. Artificial intelligence -- _tChapter 11. Artificial behavior -- _tChapter 12. AI limitations -- _tChapter 13. nAI versus humans -- _tChapter 14. Future of AI. |
520 | 3 | _aThe book discusses the intrinsic value of what branding is and the vital role that artificial intelligence (AI) can play in businesses' present and future success. The necessity to create noteworthy strategies and maintain consistency in the growth of brands is credited to adapting to the dynamic market deeply influenced by ever-growing technology. Brand awareness is a significant element in the success of businesses in highly competitive and saturated environments. It describes how branding on an organizational and personal level is directly proportional to profit and return on investment, along with how one can measure it. To elaborate, case studies of successful and unsuccessful marketing strategies of big brands have been dissected to showcase the impact of brand perception. The book further transgresses into the role of AI in branding, which can help companies achieve their highest goals through targeted marketing with the help of unbiased information gathered by machine intelligence. It also points out the limitations of AI and the factors to note while relying on machine versus human capabilities. The future of AI appears to be evidently intertwined with marketing initiatives, and the sectors most likely to be impacted have been described in detail. | |
538 | _aMode of access: World Wide Web. | ||
538 | _aSystem requirements: Adobe Acrobat reader. | ||
588 | _aDescription based on PDF viewed 07/03/2021. | ||
650 | 0 | _aBranding (Marketing) | |
650 | 0 | _aQualitative research. | |
650 | 0 | _aQuantitative research. | |
653 | _aMarketing strategy. | ||
653 | _aCase studies. | ||
653 | _aBranding and marketing. | ||
653 | _aArtificial intelligence tools. | ||
653 | _aIncrease revenue. | ||
653 | _aBusiness growth and principles. | ||
653 | _aAmazon case study. | ||
653 | _aWorksheet and templates. | ||
653 | _aNone of voice. | ||
653 | _aBrand personality. | ||
653 | _aMission and vision. | ||
655 | 0 | _aElectronic books. | |
856 | 4 | 1 |
_uhttps://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0001120.html _zClick here to access this RESOURCE ONLINE | Login using your my.ciu username & password |
942 |
_m2021 _c1 _hHF. _i2021-2022 _dCynthia Snell |
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999 |
_c72771 _d72771 |
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902 |
_a1 _bCynthia Snell _c1 _dCynthia Snell |