000 03569nam a2200517 i 4500
001 9781637420812
003 BEP
005 20240726104618.0
008 190417s2021 nyua fob 001 0 eng d
020 _a9781637420812
040 _aCaBNVSL
_beng
_erda
_cCaBNVSL
_dCaBNVSL
050 0 4 _aHF
_b.B736 2021
100 1 _aAggarwal, Chahat,
_e1
245 1 0 _aBranding & AI :
_bleveraging technology to generate brand revenue /
_cChahat Aggarwal.
246 3 _aBranding and artificial intelligence
246 3 _aBranding and AI
250 _aFirst edition.
300 _a1 online resource (xvi, 199 pages) :
_billustrations (some color)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _adata file
_2rda
490 1 _aMarketing collection,
505 0 0 _aChapter 1. Branding 101 --
_tChapter 2. Brand awareness --
_tChapter 3. Brand to business --
_tChapter 4. Brand ROI --
_tChapter 5. Brand process --
_tChapter 6. Brand champions --
_tChapter 7. Guilty brands --
_tChapter 8. Affecting perception --
_tChapter 9. Personal brand --
_tChapter 10. Artificial intelligence --
_tChapter 11. Artificial behavior --
_tChapter 12. AI limitations --
_tChapter 13. nAI versus humans --
_tChapter 14. Future of AI.
520 3 _aThe book discusses the intrinsic value of what branding is and the vital role that artificial intelligence (AI) can play in businesses' present and future success. The necessity to create noteworthy strategies and maintain consistency in the growth of brands is credited to adapting to the dynamic market deeply influenced by ever-growing technology. Brand awareness is a significant element in the success of businesses in highly competitive and saturated environments. It describes how branding on an organizational and personal level is directly proportional to profit and return on investment, along with how one can measure it. To elaborate, case studies of successful and unsuccessful marketing strategies of big brands have been dissected to showcase the impact of brand perception. The book further transgresses into the role of AI in branding, which can help companies achieve their highest goals through targeted marketing with the help of unbiased information gathered by machine intelligence. It also points out the limitations of AI and the factors to note while relying on machine versus human capabilities. The future of AI appears to be evidently intertwined with marketing initiatives, and the sectors most likely to be impacted have been described in detail.
538 _aMode of access: World Wide Web.
538 _aSystem requirements: Adobe Acrobat reader.
588 _aDescription based on PDF viewed 07/03/2021.
650 0 _aBranding (Marketing)
650 0 _aQualitative research.
650 0 _aQuantitative research.
653 _aMarketing strategy.
653 _aCase studies.
653 _aBranding and marketing.
653 _aArtificial intelligence tools.
653 _aIncrease revenue.
653 _aBusiness growth and principles.
653 _aAmazon case study.
653 _aWorksheet and templates.
653 _aNone of voice.
653 _aBrand personality.
653 _aMission and vision.
655 0 _aElectronic books.
856 4 1 _uhttps://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0001120.html
_zClick here to access this RESOURCE ONLINE | Login using your my.ciu username & password
942 _m2021
_c1
_hHF.
_i2021-2022
_dCynthia Snell
999 _c72771
_d72771
902 _a1
_bCynthia Snell
_c1
_dCynthia Snell