000			03724nam a2200757 i 4500
001			10821751
003			CaPaEBR
005			20241023114831.0
006			m eo d
007			cr cn |||m|||a
008			140103s2014 nyu foab 001 0 eng d
020			_a9781606497050 _qe-book
035			_a(OCoLC)867482117
035			_a(CaBNVSL)swl00402993
040			_aCaBNVSL _beng _erda _cCaBNVSL _dCaBNVSL
050		4	_aHB72
100	1		_aMinton, Elizabeth A., _eauthor.
245	1	0	_aBelief systems, religion, and behavioral economics : _bmarketing in multicultural environments / _cElizabeth A. Minton and Lynn R. Kahle.
250			_aFirst edition.
264		1	_aNew York, New York (222 East 46th Street, New York, NY 10017) : _bBusiness Expert Press, _c[(c)2014.]
300			_a1 online resource (xii, 143 pages)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_adata file _2rda
490	1		_aEconomics collection, _x2163-7628
500			_aPart of: 2013 digital library.
504			_aIncludes bibliographical references (pages 123-135) and index.
505	0		_aPreface -- _t1. Behavioral economics and belief systems -- _t2. Demystifying belief systems -- _t3. Belief systems of the western world and interpretations for behavioral economics -- _t4. Belief systems of the eastern world and interpretations for behavioral economics -- _t5. The disconnect between belief systems and behavioral economics -- _t6. Comparing belief systems: influences on behavioral economics -- _t7. Comparing belief systems: influences on consumers -- _t8. Managerial implications for businesses -- _t9. Cases -- _t10. Conclusion -- _tAppendix -- _tNotes -- _tReferences -- _tIndex.
506			_aAccess restricted to authorized users and institutions.
520	3		_aReligion is a topic that businesses often ignore, in spite of 70% of the world being religious. Whether the silence results from the taboo nature of the topic or the thought that religion is a separate domain from consumption and business, it cannot be denied that it has received scant attention. Many do not realize (or resist) the idea that religion is a key contributor to a consumer's core values, which then contribute to consumption decisions, voting practices, reaction to pro-social messages and public policy, as well as donating behavior.
530			_a2 _ub
530			_aAlso available in printing.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Adobe Acrobat reader.
588			_aTitle from PDF title page (viewed on January 3, 2014).
650		0	_aEconomics _xReligious aspects.
650		0	_aEconomics _xPsychological aspects.
650		0	_aMulticulturalism in advertising.
650		0	_aConsumer behavior _xReligious aspects.
653			_areligion
653			_areligiosity
653			_areligious affiliation
653			_abelief systems
653			_aChristian
653			_aJew
653			_aMuslim
653			_aHindu
653			_aBuddhist
653			_aConfucianist
653			_aTaoist
653			_abehavioral economics
653			_aconsumer behavior
653			_adecision making
653			_amorality
653			_adonation behavior
653			_asustainability
653			_aholidays
655		0	_a[genre]
700	1		_aKahle, Lynn R., _eauthor.
776	0	8	_iPrint version: _z9781606497043
830		0	_a2013 digital library.
830		0	_aEconomics collection. _x2163-7628
856	4	0	_uhttps://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000215.html
942			_2lcc _bCIU _cOB _eBEP _QOL _zBEP10821751
999			_c72759 _d72759
902			_c1 _dCynthia Snell