| 000 | 01389cam a22003611i 4500 | ||
|---|---|---|---|
| 001 | on1273203204 | ||
| 003 | OCoLC | ||
| 005 | 20240726104613.0 | ||
| 008 | 211004s2022 mau b 001 0 eng | ||
| 040 |
_aCTX _beng _erda _cCTX _dCTX _dOCLCO _dUKMGB _dSBI |
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| 015 |
_aGBC128888 _2bnb |
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| 016 | 7 |
_a020112877 _2Uk |
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| 020 | _a9780357129463 | ||
| 020 |
_a9780357129449 _qll((electronic)l(electronic)ctronic) |
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| 029 | 1 |
_aUKMGB _b020112877 |
|
| 049 | _aSBIM | ||
| 050 | 0 | 4 |
_aHF5415 _b.F686 2022 |
| 100 | 1 |
_aPride, William M., _d1942- _e1 |
|
| 245 | 1 | 0 | _aFoundations of marketing /William M. Pride, Texas A and M University, O.C. Ferrell, Auburn University. |
| 250 | _aNinth edition.ition. | ||
| 260 |
_aBoston, Massachusetts : _bCengage, _c(c)2022. |
||
| 300 |
_axxii, 553 pages ; _c28 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _a1 (pages 497-534) and indexes. | ||
| 505 | 0 | 0 |
_aStrategic marketing and its environment -- _tMarketing research and target markets -- _tCustomer behavior and e-marketing -- _tProduct and price decisions -- _tDistribution decisions -- _tPromotion decisions. |
| 530 |
_a2 _ub |
||
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aFerrell, O. C., _e1 |
|
| 942 |
_c1 _DSC Department of Education _eD _hHF _i2021-2022. _m2022. _QCC _dCynthia Snell |
||
| 994 |
_aC0 _bSBI |
||
| 999 |
_c72597 _d72597 |
||
| 902 |
_a1 _bCynthia Snell _c1 _dCynthia Snell |
||