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005 20240726104542.0
008 140512t20142014mdua b 001 0 eng
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049 _aSBIM
050 0 4 _aZ674
_b.S478 2014
100 1 _aBarclay, Donald A.,
_e1
245 1 0 _aServing online customers :
_blessons for libraries from the business world /
_cDonald A. Barclay.
260 _aLanham :
_bRowman and Littlefield,
_c(c)2014.
300 _avii, 223 pages :
_billustrations ;
_c24 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _a2
505 0 0 _aLiving in the market : libraries and businesses --
_tWhat librarians can learn from the business literature --
_tUnlikely sources : what librarians can learn from the shady side of the Web --
_tUnderstanding the self-service experience in the online environment --
_tServices for remote users : librarians in search of a niche --
_tOnline education : will the twenty-first century library be on board? --
_tDesigning websites : trust and flow --
_tArtificial intelligence in the library : the time is some day (maybe) --
_tAssessment in the online environment : an unmet challenge.
520 0 _aThis book carefully examines business literature to identify the best customer service practice on online companies and shows readers how to adopt these practices to the library environment, such as in these critical areas: improving the self-service experience, bringing reference service to the online customer, adding libraries to the distance education mix, designing library websites for both trust and pleasure, incorporating recommendation agents and avatars into online services, and linking continuous assessment to online service improvement. This book will help any library greatly enhance their online user's experiences and help bring new users to the library.
530 _a2
_ub
650 0 _aElectronic reference services (Libraries)
650 0 _aLibraries and distance education.
650 0 _aLibraries and the Internet.
650 0 _aLibraries
_xCustomer services.
650 0 _aLibrary users
_xEffect of technological innovations on.
650 0 _aLibrary Web sites.
942 _cBK
_D
_hZ
_m2014
_nSTAFF
994 _aC0
_bSBI
999 _c70158
_d70158
902 _a1
_bCynthia Snell
_c1
_dCynthia Snell