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001			ocn805701697
003			OCoLC
005			20240726104542.0
008			120728t20132013ilua b 001 0 eng
010			_a2012028267
020			_a9781555708894 _q((pa(print & electronic)rback)a((pa(print & electronic)rback)rint & (electronic)l(electronic)ctronic)rback)
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042			_apcc
043			_an-us---
049			_aSBIM
050	0	4	_aZ692 _b.M375 2013
100	1		_aKennedy, Marie R, _e1
245	1	0	_aMarketing your library's electronic resources : _ba how-to-do-it manual for librarians / _cMarie R. Kennedy and Cheryl LaGuardia.
260			_aChicago : _bNeal-Schuman, an imprint of the American Library Association, _c(c)2013.
300			_axxi, 177 pages : _billustrations ; _c28 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490	1		_aHow-to-do-it manual for librarians
504			_a2
505	0	0	_aPART 1. -- _tHow to design your marketing plan :
505	0	0	_aPART 2. -- _tSample marketing plan reports :
505	0	0	_aAppendix 1. Milner Library logo -- _tAppendix 2. Activity planning feedback -- _tAppendix 3. Speaker assessment form -- _tAppendix 4. Target audience/specific media -- _tAppendix 5. Media contacts -- _tAppendix 6. Marketing timeline for standing annual activities -- _tAppendix 7. Public relation/marketing request -- _tAppendix 8. Flier posting information ; Mailbox stuffing information -- _tAppendix 9. Table tent guidelines for campus dining halls.
505	0	0	_aDetermine the purpose of your marketing plan : -- _tWhat you can discover about your e-resources right now ; -- _tSpeak with one message ; -- _tEverybody does the marketing ; -- _tBe mindful of competing interests ; -- _tMarketing makes your patrons smarter ; -- _tGather the troops -- _tFashion your marketing plan : Components of a marketing place -- _tImplement your marketing plan : Make your plan a reality ; -- _tMarketing your electronic resources can change your library -- _tConstructing your written marketing plan report : Write for your audience ; -- _tAddress the components in your report ; -- _tWrap it up -- _tAssess your marketing plan : First, take a good, long, hard look at your library website ; -- _tThen, take a good, long, hard look at your electronic resources ; -- _tNow, ask yourself assessment questions ; -- _tA rubric may help ; -- _tMarketing takes money, and assessing the marketing takes money ; -- _tMarket your electronic resources ethically -- _tRevise and update your marketing plan ("lather, rinse, and repeat") : Give yourself time to think ; -- _tRevise your plan ; -- _tCommunicate your successes or failures in marketing
505	0	0	_aExample 1. Marketing plan from an all-electronic library : -- _t-Statewide marketing and communications plan, NOVELny: -- _t-New York Online Virtual Electronic Library -- _tExample 2. Marketing plan from a public library, sample 1 : -- _t-Winnetka-Northfield Public Library District, "Building a buzz" -- _tExample 3. Marketing plan from a public library, sample 2 : -- _t-Worthington Libraries 2012 communication and development plan -- _tExample 4. Marketing plan from a university library : -- _t-Milner Library, Illinois State University 2012-2014 marketing plan --
520	0		_aIt's often difficult to juggle promoting a library's electronic resources effectively at the same time as building basic visibility within the community it serves. Useful for librarians at any type of institution, this How-To-Do-It Manual guides readers through every step of developing, implementing, and evaluating plans to market e-resources in an approachable and user-friendly way. Kennedy and LaGuardia show how front line librarians can improve awareness of under-utilized resources and increase demand for more of the same, thereby encouraging increased funding.
530			_a2 _ub
650		0	_aElectronic information resources _xMarketing.
650		0	_aLibraries _xMarketing.
650		0	_aLibraries _xSpecial collections _xElectronic information resources.
650		0	_aLibraries _zUnited States _xMarketing _vCase studies.
650		0	_aLibraries.
650		0	_aMarketing.
655		4	_aCase studies.
700	1		_aLaGuardia, Cheryl.
856	4	2	_zSupplementary material _uhttp://www.alaeditions.org/web-extra-marketing-your-librarys-electronic-resources
942			_cBK _D _hZ _m2013 _nSTAFF
994			_aC0 _bSBI
999			_c70145 _d70145
902			_a1 _bCynthia Snell _c1 _dCynthia Snell