| 000 | 02912cam a2200577 i 4500 | ||
|---|---|---|---|
| 001 | ocn272665315 | ||
| 003 | OCoLC | ||
| 005 | 20240726104542.0 | ||
| 008 | 081031s2009 ilua b 001 0 eng | ||
| 010 | _a2008047408 | ||
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_aDLC _beng _erda _cDLC _dYDXCP _dBTCTA _dTXA _dCDX _dCBC _dUPP _dUKM _dIXA _dC#P _dCOU _dBWX _dGEBAY _dU5D _dTUU _dBDX _dOCLCQ _dDEBBG _dS3O _dOCLCQ _dI8M _dOCLCO _dXFF _dOCLCO _dTPA _dOCLCO _dUV1 _dOCLCA _dG3T _dCSJ _dOCLCO _dLEATE _dIOK _dC5U _dDVR _dOCLCO _dCSA _dCNO _dOCLCO _dOCLCF _dOCLCO _dCCH _dOCLCO _dIOG _dOCLCO _dALR _dTFW _dOCLCO _dXQF _dOCLCO _dGILDS _dOCLCO _dOCLCQ _dOCLCO _dCRU _dCPS _dPAU _dOCLCO _dREB _dOCLCO _dAU@ _dOCLCO _dUKMGB _dEUQ _dOCLCO _dOCLCA _dDCHUA _dSXQ _dOCLCO _dCBA _dOCLCO _dCNCLB _dOCLCA _dWURST _dOCLCA _dAEUWD _dOCLCO _dLA0 |
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| 049 | _aSBIM | ||
| 050 | 0 | 4 |
_aZ716 _b.M375 2009 |
| 100 | 1 |
_aMathews, Brian _q(Brian Scott), _e1 |
|
| 245 | 1 | 0 |
_aMarketing today's academic library : _ba bold new approach to communicating with students / _cBrian Mathews. |
| 260 |
_aChicago : _bAmerican Library Association, _c(c)2009. |
||
| 300 |
_axv, 171 pages : _billustrations ; _c23 cm |
||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 504 | _a2 | ||
| 505 | 0 | 0 |
_aDo libraries need to advertise? -- _tDefining the user -- _tStudent need states -- _tThe library as product -- _tConducting marketing research -- _tBuilding relationships -- _tDeveloping brand strategies -- _tPromotional building blocks -- _tDesigning messages -- _tMeasuring the impact -- _tPutting it all together. |
| 520 | 8 | _aIn this study, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely. | |
| 530 |
_a2 _ub |
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| 650 | 0 |
_aAcademic libraries _xMarketing. |
|
| 650 | 0 |
_aAcademic libraries _xPublic relations. |
|
| 650 | 0 |
_aAdvertising _xLibraries. |
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| 650 | 0 | _aLibraries and students. | |
| 650 | 0 | _aLibraries. | |
| 650 | 0 | _aMarketing. | |
| 650 | 0 | _aPublic relations. | |
| 653 | 1 | 0 | _aLibraries (General) |
| 653 | 2 | 0 | _aMarketing (General) |
| 856 | 4 | 2 |
_zAdditional Information at Google Books _uhttp://books.google.com/books?isbn=9780838909843 |
| 942 |
_cBK _D _hZ _m2009 _nSTAFF |
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| 994 |
_aC0 _bSBI |
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| 999 |
_c70121 _d70121 |
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| 902 |
_a1 _bCynthia Snell _c1 _dCynthia Snell |
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